When it comes to developing and marketing a successful web asset, one of the most difficult aspects is identifying the link ability of the site. Business owners want to know if the site will make them money. Will the investment result in expanded business and higher ROI? Link Ability is one of the most important elements that will determine a website’s opportunity for success, one of the most difficult to assess, and almost always the last thing considered by web developers. When we make changes to an existing site, or are retained to redesign a website, you can bet Link Ability was the core cause of the revisions.
A few weeks ago, a friend of mine came to me with a product that relates to an industry I have personally wanted to target for years, but just had never made the time. They wanted help from someone who has experience in developing multiple successful Internet websites from scratch. Naturally, enter Me…
Needless to say, I decided to get involved and help my friend to hopefully build a successful Internet company and profit on the side as well. Over the last couple weeks of work on this project, it struck me that I should really blog about the process and what we’re doing to actually develop the website so other people can learn firsthand how to create an Internet company from scratch and also what worked for us and what hasn’t (hopefully, there won’t be too much of the hasn’t topic).
Continuing with our series on Creating An Internet Company From Scratch, we move into the fundamentals of identifying our market and developing a business plan.
Many businesses fail because the owners of the company didn’t take the time to build a sound and detailed roadmap for success. They failed to do adequate research into the market they want to target, and did not fully understand what was necessary to penetrate and acquire a sufficiently large enough share to be profitable.
Congressman Rick Boucher, D-VA, has released a draft bill of new privacy legislation that is designed to impose tighter regulations on the online advertising industry (Google, Yahoo!, Bing, and other well-known affiliate-type advertising platforms) that will negatively impact the ability of small businesses and entrepreneurs that use these platforms to promote their businesses and make money. Additionally, the proposed legislation could severely impact publishers (like me) that display content-based advertising through programs such as Google AdSense and affiliate-based programs like Clickbank and others.
Building a solid, ranging, and natural link profile is more essential than ever when it comes to optimizing your website to do well in the search engines (and beyond). But what exactly is a link profile?
Co-citation is something that is considered by many SEO gurus and practitioners when it comes to encouraging that your site has the best neighbors possible. It’s not always easy to affect, but in some cases, taking a proactive approach to co-citation is well worth it.
Still using Internet Explorer for your web browser? Nothing wrong with that if it happens to be your web browser of choice — but with all of the options out there these days, there really is a choice to make. It’s not a monopoly any longer.
As consumers — both of the online and offline variety — we are all under fairly constant barrage from marketers and salespeople. It’s the nature of business. Produce a product or service that folks either need, want, or can be convinced somehow of either. Repeat and profit.
- Post Your Full Address.
Don’t hide your address — even if it’s just a PO Box. This is something that many discerning visitors will look for when deciding if they can trust your website or not. Many choose to display this on the site’s contact page — and this is highly recommended — but you might even consider posting in the footer of every page.
As the new year rolls closer and closer each and every day now, in practically no time at all, people will relentlessly be creating new unrealistic and unreachable goals and resolutions. You know — the plan to "lose 50 pounds in the time span beginning with New Year’s Day until the first day of February" kind of goals. And we all know what happens — treadmills will be bought, treadmills will be gradually forgotten about, and treadmills will eventually be sold.
TMI (too much information). Who would ever think that too much TMI is a bad thing for those aiming to drive lead generation from their websites? Well, I know it goes against common sense on many levels, but when you step back and look at it, giving your visitors Too Much Information is something that goes hand in hand with a plummeting conversion rate. Let’s examine the situation for a couple of minutes…
It’s easy for web developers to assume that most, if not all, viewers of a website will have a decent-sized, modern high screen resolution. But then again, you know what they say about assuming.
Trust. It’s what makes the world go ‘round. This is true in many instances for sure. And you definitely need to do everything you can to build trust with the visitors to your website.
After all, without a certain level of trust earned, do you really think they’re going to make a purchase or take the next action? Not likely.