Several years ago, before I ever considered the idea of starting my own company, I had a couple web sites that I used for creating business leads. These two sites ranked quite highly in the search engines, and were the only lead sources I had for making money. (Yeah, not a great strategy…..)
Most everyone who researches keywords already knows about Overture’s Keyword Research tools (Or you can use SEO Kings Tool) and Word Tracker. However, if going it alone, these are some great resources to help you get started.
I can do the same for sub-prime, FHA, Hard Money, and any other topical mortgage related pattern I want effectively. This is KW analysis and maximizing KW patterns to the advantage of any site you build. It is not just how deep into the tree you go, but how many individual words you add to your pattern.
How would I combine these to maximize my success for all using a single pattern on a single page? I combine the unique patterns into one.”Home Loans Mortgage Lender” These important pattern words should be used in my title, in my description, in my kw phrases etc. Using this combination (each word) in some form within the title/metas as they are the most competitive for the industry I have chosen and require prominence in my site. That is created in the home page. (yes, you can do the same thing with deeper pages for tough phrases, but it requires a lot of additional work)