Several years ago, before I ever considered the idea of starting my own company, I had a couple web sites that I used for creating business leads. These two sites ranked quite highly in the search engines, and were the only lead sources I had for making money. (Yeah, not a great strategy.....)
Most everyone who researches keywords already knows about Overture's Keyword Research tools (Or you can use SEO Kings Tool) and Word Tracker. However, if going it alone, these are some great resources to help you get started.
I can do the same for sub-prime, FHA, Hard Money, and any other topical mortgage related pattern I want effectively. This is KW analysis and maximizing KW patterns to the advantage of any site you build. It is not just how deep into the tree you go, but how many individual words you add...
