Most everyone who researches keywords already knows about Overture’s Keyword Research tools (Or you can use SEO Kings Tool) and Word Tracker. However, if going it alone, these are some great resources to help you get started.

However, there are other resources and consideration that can help identify and expand you target search terms as well.

• Google Adwords continues to add sophistication to Keyword Research when preparing for a pay per click campaign. This same keyword suggestion tool can be used to broaden the depth of your search market.
• Look at misspellings as opportunities to more easily capture traffic that otherwise would be out of your reach considering the level of competition for your target market.
• Especially effective for Google, utilize synonyms as a way to create additional relevance on a topic.
• Finally break down your primary target high traffic phrases that are directly related to your target search phrase. Be certain to break up multi-word phrases and analizing each word individually. Take the pieces and compile a great Keyword List. This is a time consuming process and why I only recommend focusing in on high value traffic.

Example:

Remember, effective keyword research is the foundation to your site base Search Optimization and any future Search Engine Marketing. Take your time and do it right. 

This entry was posted on Monday, October 16th, 2006 at 6:14 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.