Pattern Linking - Part 2 of 3
How would I combine these to maximize my success for all using a single pattern on a single page? I combine the unique patterns into one.”Home Loans Mortgage Lender” These important pattern words should be used in my title, in my description, in my kw phrases etc. Using this combination (each word) in some form within the title/metas as they are the most competitive for the industry I have chosen and require prominence in my site. That is created in the home page. (yes, you can do the same thing with deeper pages for tough phrases, but it requires a lot of additional work) I have now set one page up to rank well for:
Mortgage
Mortgage Lender
Mortgage Loan
Mortgage Loans
Mortgage home Loans
Mortgage Home loan
Home Loans
Home Loan
Home Mortgage Lender
And any other combination of these phrases you, or more importantly your searchers, can string together.
Because these are exceptionally competitive, this pattern would require the full range of SEO for ranking on any given one. By combining them, I require fewer versions of any one to rank for the sum total of all versions combined.
The pattern of expanding my KW choice is found not just in the primary internal linking, but in the content. I can create a new pattern within the content to rank for another branch of low tier search terms by simply combining them into my primary patterns. For example:
Conventional Home Loans
How many patterns on page will come together just by mentioning conventional once within the topic? You want to strengthen this? Try linking the KW conventional to a deep page that addresses in the title, description and kw meta’s “Conventional Home Loans Mortgage Lender”
Then write about it within the content of the page using your patterns. How many patterns of the one KW phrase have I now created for use on another branch of my site in a new branch of a target kw phrase? For non-competitive terms, this will be sufficient to rank simply using existing internal links and on page SEO for my specific Patterns…….
