Pattern Linking - Part 3 of 3
I can do the same for sub-prime, FHA, Hard Money, and any other topical mortgage related pattern I want effectively. This is KW analysis and maximizing KW patterns to the advantage of any site you build. It is not just how deep into the tree you go, but how many individual words you add to your pattern.
Now, the natural affect of this, when using patterns in your content, is how it will in many instances account for semantics. Words that are related but different. Adding a check for related words takes time, but not much and helps to expand the patterns available for your optimization.
So where does this all fit together in your SEO and SEM?
Patterns.
By using variations or patterns of KW phrases within your site content and structure (This is important, in both navigation and content), you create relevance to the full wide open door of a KW branch.
To bring your patterns into play, the final step is so simple, its very easy to miss.
We have talked about what is a natural pattern for KW phrases on site. (KW Density). What we will address here is the natural pattern of KW phrases off page.
Webmasters and SEO’s are taught to Link Link Link. Naturally, what do we do? We forget our patterns we used on page for kw analysis, and focus on only one pattern. Our primary pattern. Our Primary Phrase. The one we want to see instant results for.
How using patterns in your linking benefits your rankings:
By using variations of anchor text in our linking patterns, i.e.
Mortgage Loan
Home Loans
Mortgage Lender
Etc. Etc. Etc.
We are duplicating our KW patterns. The benefit for you, is the pattern for your primary phrase will in many instances contain what?
The primary pattern “Mortgage” in addition to your secondary patterns “Lender”, “Home” and “Loan”. So with one link pattern you’ve covered all the variations for your pattern.
This benefits your off page optimization (SEM) for that KW phrase, along with any other included.
By starting your search engine marketing for your site using second tiered Patterns:
Conventional Mortgage Home Loan
Conventional Mortgage Loan
Sub-Prime Loan
Fha Loan
Fha Home Loan
FHA Mortgage
You are building your traffic up using your secondary terms, while using unique diverse patterns to build up your primary phrases. This is patterns. Look at the similarity between the Unique Patterns. It takes one link using one relevant pattern in common with on site content for your site to become relevant to search and in most instances for low-level terms, ranking on the first page.
By creating your patterns using secondary and primary combinations, you have now created natural patterns. Patterns that are deadly against your competition. Any Competition.
