I want to start this post by saying I am very pleased with the direction our small firm has been moving this year. Profitability is up with 2008 Revenues on pace to grow 100% above fiscal year ’07 with the possibility of hitting 150% growth for the fiscal year. We’ve got great clients and new business relationships have resulted in expanded personnel with the addition of 2 new positions being created. All is right with the world even in this economic environment.
We are moving forward with a re-development of the corporate website (seoking.com) and are approximately half way through the redesign process. We’re adding 30 plus pages of new content, a client education section, a planned directory resource section, we’ve got ten new tools with plans for 10 additional tools and so much more planned for our site expansion. All of the changes going on are very exciting for all of us here in the SEO King, Inc. family.
Beyond the re-design of our company website, we will actually be deploying current site based SEO techniques. Many visitors don’t realize the present site was put into place over a period of 30 to 45 days in ’05 with no real SEO strategy. The content itself was written on the fly and never actually copy edited, much less properly SEO’d.
From conception, SEO King, Inc. has had clients to work with and a constant influx of referral business. Needless to say, getting new clients and company growth has not always been a huge priority for our small firm. The fact remains, working with existing clients has always kept us so busy we couldn’t get to our own company site and even now, we have to force it into our schedules at the cost of turning down large projects.
As the father of a high school student who’s ready to work, I offered my daughter an opportunity to work part time providing organic Internet marketing services for the SEO King, Inc. corporate website. Something, again, we have not had time to do, nor actively done since October of 07 – and ’07 was for 30 days. So, through the summer, my 15 year old was trained by one of our organic Internet Marketing Specialists (David) and has focused on marketing our company website for organic search positions.
Since she started, she has pushed our site up for “Internet Marketing” in google, among other choice terms, and picked up some fat juicy links. At last check, we were hovering between page 2 and 3 for “Internet Marketing”. The fact is, she’s 15 and kicking the butt of a lot of self-professed “internet marketing guru’s”.
I believe I will write a book teaching organic Internet marketing and call it “Internet Marketing Done Right – So Easy a 15 Year Old Can Do It”. A bit wordy, but true….
Unfortunately, the summer is coming to a close and she only has another 80 hours she can work until she has to go back to focusing on what’s really important, and that’s her education. Oh how I would love to have her plug away and push us up to #1 for “Internet Marketing” in organic search just for the sake of pointing to how old she is, how much experience she has (uh - 10 weeks) and how she kicked some butt. Alas, it’s just not meant to be…lol
Regardless, we’ll be continuing with an aggressive organic Internet marketing campaign for our core company site. Our competitors should be worried…. Frankly, if we had a DMOZ.org listing, we’d be kicking the butt of even more of our competitors. Unfortunately, a competitor most probably is the editor of the SEO category for DMOZ, and who wants to list a competitor’s site when they know they’ll get their butt handed to them in organic search as result of giving that coveted trusted listing. A bloody shame to think politics might play such a role in DMOZ.
That’s OK. The good news is, not having a DMOZ listing for a website does not automatically mean you have no chance to rank #1 Google, even for competitive terms. It does mean you have to work harder and smarter.
We will continue to take a “Client First” approach to doing business, and simply limit the number of new clients to allow for the type of organic search growth necessary to develop relationship and an even larger 2009-growth rate. So I invite you to monitor our progress in search engine rankings over the next 10 months. We’re going to schedule our marketing along with client marketing. Together, you’ll be surprised what doing it right can accomplish on a national campaign level.
As I like to say, good things follow those who do good things.
Do check back as we will be launching a new site very, very soon. I promise it will get done. Until then, follow along.
George Chaney
President/CEO
SEO King, Inc.
