Not every web hosting provider is created equal. Some are expensive, while others are surprisingly affordable. Some allow unlimited storage space and bandwidth, while others impose tight restrictions. These are things that can be factored in to the level of hosting service that’s right for your site’s unique situation. However, there are 7 standards that your web hosting provider must absolutely meet no matter what the situation is…
1. Do you use white hat techniques exclusively?
Achieving excellent results is completely possible by using only white hat techniques. The best part about staying above the fray is that there will be no surprise penalties to your website later on down the road. If an SEO provider seems to take a strangely uncanny pride in their secretive underground SEO techniques, chances are they’re trying to pull a fast one. Buyer beware.
I am not a big fan of people selling books, informational C.D.’s, etc. on “How to Make Fast Money Online.” The fact is, I don’t recall ever reading anything that gave me an “ah ha” moment that had the words “How To” tied together in some fashion with “Make Money Fast.” I guess an article on robbing a bank or store or something can lead to fast money…provided you don’t mind the jail time that goes with it.
A few weeks ago, a friend of mine came to me with a product that relates to an industry I have personally wanted to target for years, but just had never made the time. They wanted help from someone who has experience in developing multiple successful Internet websites from scratch. Naturally, enter Me…
Needless to say, I decided to get involved and help my friend to hopefully build a successful Internet company and profit on the side as well. Over the last couple weeks of work on this project, it struck me that I should really blog about the process and what we’re doing to actually develop the website so other people can learn firsthand how to create an Internet company from scratch and also what worked for us and what hasn’t (hopefully, there won’t be too much of the hasn’t topic).
Google’s PageRank system has more or less dominated the conversations of webmasters and online marketers for many years. Naturally, everyone seems to have a different opinion on how the PageRank process works and how much effect it has on a site’s popularity. As controversial as it is in some circles, there is also some common ground on the system.
When it comes to developing and marketing a successful web asset, one of the most difficult aspects is identifying the link ability of the site. Business owners want to know if the site will make them money. Will the investment result in expanded business and higher ROI? Link Ability is one of the most important elements that will determine a website’s opportunity for success, one of the most difficult to assess, and almost always the last thing considered by web developers. When we make changes to an existing site, or are retained to redesign a website, you can bet Link Ability was the core cause of the revisions.
It might seem tempting, but don’t allow your site to be a victim of sneaky black hat SEO tactics. While they might appear to give sites a short term boost, they’ll always fail in the long run as the search engines figure out the scheme. Here are 6 black hat techniques to avoid at all costs:
Building a solid web presence and setting it up for the very best possible search rankings takes a ton of hard work! Think about it… There’s the design, the coding, developing and organizing lots of quality content, along with a whole bunch of other imperative steps that must be correctly handled to make the web presence rank as highly as possible in the search engines.
Tracking website traffic is not just about counting the number of visitors finding their way to a website or blog – after all, that’s the easy part. Rather, it’s even more revealing to watch visitors and keep track of how they interact with the site. Tracking all aspects of web traffic is absolutely essential because of the guiding information it will uncover and make transparent.