We all know the importance of SEO. Optimizing a website so it is completely search engine friendly is absolutely required for those serious about ranking highly. But there’s more to the story. Beyond the direct SEO factor alone, optimizing a site should also deliver real value – customers demand it, and here’s exactly why.
Website Customers Are Searching For Something.
It’s easy to get caught up in the mantra of doing whatever it takes to achieve top rankings. This is fine, but all too often, the fact that visitors to the site are actually looking for some specific piece of information becomes elusive. Let’s face it… most web customers that find your site through search aren’t just poking around the web for fun. Rather, they’re seeking information of one type or another, and by putting the actual information on their monitors, they’ll be able to appreciate the value delivered.
Web Visitors Are Tired Of The Tease.
What is the tease? Chances are, we’ve all been a victim before. The tease is simply being mislead or directed to a website that ends up being spammy, or thin on information at best, through the search process. While it’s impossible to be everything to everyone, providing specific value through relevant content for at least your specific niche will instantly put your site way ahead of the pack in customers’ eyes. They’ve fallen for the tease too many times before and had enough of it already.
Web Customers Are Becoming Remarkably Savvy.
Gone are the days when a five page brochure type website will suffice for eveyone. Sure, having this is still better than having nothing at all – it’s sort of like a modern day yellow page listing for a business – but today’s increasingly web savvy customers expect more from a site. They’re used to scoring the details they need instantly and have come to expect the same. Give web savvy customers what they seek, whether it might be large high resolution product photos or personalized product reviews and advice. They’ll remember the “above and beyond” value offered for sure.
SEO Adds To The Value.
The good news is that quality white hat SEO not only optimizes the search engine’s experience with your web presence, but also the customer’s experience with the site too. Through its very nature, SEO brings a new level of organization, efficiency, and improved navigation to a web site. Site visitors and customers will notice the improved experience.
By stepping back and looking at a site’s offerings from the customer’s perspective, it’s easy to appreciate the importance of offering value. Just ask yourself, “What would I want to see if I were searching for this term myself?” Improve the overall SEO of your site by delivering solid value.
George Chaney
President/CEO
SEO King, Inc.
