Tracking website traffic is not just about counting the number of visitors finding their way to a website or blog – after all, that’s the easy part. Rather, it’s even more revealing to watch visitors and keep track of how they interact with the site. Tracking all aspects of web traffic is absolutely essential because of the guiding information it will uncover and make transparent.
Tracking Traffic Reveals What Pages Draw The Most Visitors
By tracking all the details of your site’s traffic, you’ll be able to see which pages draw the most visitors from search engines. That means these pages, through content and SEO, are working to deliver traffic. Use the successful pages as a template to build even more comparable successful pages. It’s also helpful to know how long the visitors stick around on a specific page – the longer they stay, the more relevant they find the page’s content.
Tracking Traffic Uncovers Which Pages Are Losing Visitors
Just as keeping track of your website’s traffic is the ideal way to find out which pages work most effectively to attract targeted visitors, effective traffic monitoring also uncovers the pages that are failures. Let’s face it, building content that works can be hit and miss to a certain degree. While most well planned pages will bolster a site’s popularity, there is always the occasional page that functions like a virtual black hole – siphoning your hard-earned visitors away from your site. By keeping track of the bounce rate for all pages across a site, the ineffective pages can be addressed with confidence.
Tracking Traffic Shows How Users Navigate The Site
Is your funnel effective? A website’s funnel is simply the way traffic is directed from the time it first lands on a site towards the ultimate desired action, such as a sale. Effective tracking shows how visitors are navigating the site by mapping their virtual journey from one page to the next. Use tracking to find out just which pages are leading towards the site’s ultimate goal and which pages are directing traffic away. A website with an effective funnel delivers results like a well oiled machine.
Start Tracking Traffic As Soon As Possible
If improved tracking is at the top of your website’s wish list, there’s good news – There are a handful of really excellent tracking systems, and most of them are free. One of the most popular options is Google Analytics. It does have a little bit of a learning curve, but Analytics is extremely detailed and effective once you’re familiar with it. Plus, installing it is a breeze – your web professional can have it live in practically no time at all. And once it’s going, you’ll certainly agree that tracking traffic is absolutely essential!
George Chaney
President/CEO
SEO King, Inc.
