It seems like many folks aren’t always quite sure how best to use images for their websites. They know that images should be part of a design strategy, but don’t necessarily know just what that strategy consists of or how to implement it. This results in images just being used as filler to make...
One surefire way to develop a better website is to watch and emulate what the professionals are doing with their sites and blogs. Fortunately, the pros almost always follow a formula that’s easy to understand. Here are a few of the more important guidelines…
Modern blogging platforms sure do make getting content live and published on the web a rapid, easy process. The thing is, without a conscious SEO strategy and blog focus, it’s just as easy to blog yourself in circles while only attracting a sparse handful of visitors. With that caveat out of the way, and...
We all know the importance of SEO. Optimizing a website so it is completely search engine friendly is absolutely required for those serious about ranking highly. But there’s more to the story. Beyond the direct SEO factor alone, optimizing a site should also deliver real value – customers demand it, and here’s exactly why.
If you’ve been in business awhile, chances are pretty substantial that you’ve heard a lot about the need for having a unique selling proposition, commonly referred to as a USP. The term has been around for decades, and it’s all for a good reason of course. In fact, having a crystal clear...
