Is your site valuable to its visitors?  While nailing down a website’s value is sort of an elusive thing, here are seven remarkably simple ways to put your site’s value to the test…

One – Ask Yourself If Your Site Presells.  Instead of just coming out and asking for the sale, one of the best ways to test a website’s value to its visitors is to analyze what information is given to the visitor upfront at no cost or with no further request.  Giving visitors answers to their questions before expecting further action from them builds trust.  That’s what preselling is all about!

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The iPhone is an unbelievably functional and popular little gadget that is definitely taking strides towards making the web more mobile.  Sure, other mobile devices are also popular and will certainly add to improved mobile web technology too (especially with the much anticipated Google Phone making its arrival), but this shouldn’t really make things much more complicated for optimizing sites for mobile.  If it works for the iPhone’s built in web browser, chances are good it will work well with the browsers on other mobile devices as well.

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It’s easy to be overwhelmed when looking at and comparing different ways to increase traffic to your website.  You probably know the common list of questions:

• Will this strategy actually work?
• Will the results outpace the costs involved?
• Can I trust the offer?

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If there’s one myth that’s definitely become common – more than ever with the ever-increasing popularity of content management systems (CMS) or blogs – it is that meta tags are no longer important.  Well, we disagree – to some extent.  Meta tags still play an integral function in the usability of a website and a site’s overall optimization for search.

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Blogs like WordPress, by their very nature, are not usually optimized for the best possible search engine friendliness.  It’s true – because blogs tend to be set up with a chronological content organization system, the posts become dated very quickly.  Search engines and readers eventually disregard the non-recent material.  However, there are a few tricks to tweaking a WordPress blog so it behaves more like a traditional web site for search.

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My 4 small niche websites have served over 2.1 million visitors and over 12 million page views over the past 4 years. Had I not moved to dedicated servers and kept the site records, traffic and page view numbers would be even higher still. My sites are true niche websites that drive search traffic every month to the tune of tens and tens of thousands of search terms. All this without one DMOZ listing – who needs DMOZ anyway, not you, not me! By the way, never, ever, piss off a senior DMOZ.org editor..lol

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Do you have a keyword blueprint for your web presence?  In a nutshell, a keyword blueprint can be basically described as an organized list of keywords and keyword phrases that you’d like to target with your website or blog.  While every plan is different, it’s common develop an individual page or post for each major keyword phrase identified by the blueprint.

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Regardless of what you’re selling and who you are selling to, developing long-term relationships with your prospects is crucial to your businesses success. If you mismanage these crucial relationships, your business is at risk to losing hundreds of thousands of dollars in new business every year.

Lets face it. The cost to acquire new business is expensive as hell. There is no shortage of information online that tells you, the business owner, just how important client retention is. Depending upon the industry you’re in, and what you’re offering, it can range from $20 to multiple hundreds of dollars in costs per new customer.

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Recently we’ve updated our wordpress code to keep pace with some of the many new features and to ensure the integrity of our seo blog site. One of the great things about Wordpress is the fact that developers from around the globe participate in expanding its features and functionality via widgets and plugins.

With that benefit, comes cost. As the Wordpress blog is also the target of unsavory characters who have nothing better to do but look for holes in the security of the Wordpress code. This leads to updates that are security driven, rather than updates that are quality or usability driven.

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It never fails, that novice web developers and clients alike are not prepared for the consequences of making major changes or overhauling an existing, established website.

I have seen first hand the damage that can be done to websites rankings and revenue when you let just anyone start playing around with the content and code. The biggest mistake is usually made by inexperienced, or unknowledgeable developers/site owners who have no clue how to protect against the loss of existing site rankings. That being said, even experienced web designers don’t always recognize that care must be taken when redesigning an existing website.

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