Blogging has become an incredibly popular way for both businesses and individuals to communicate, share their latest and greatest of just about everything, and ultimately to reach an audience of unthinkable proportions. Yes… blogging is great, but is it the perfect SEO solution?
When Used Effectively, Blogging Does Complement A Good SEO Plan.
Blogs serve a noble purpose when it comes to enhancing a site’s SEO blueprint. Even for superficial reasons, people do like to read blogs – they’re just appealing. And ultimately, what’s good for your visitors is almost always good for increasing your site’s ranking. Here are a few ways blogging complements a solid SEO plan:
- Bloggers love to link. Being a respective and active part of the overall blogosphere promotes a sense of community that can end up delivering lots of link love and other positive exposure for your site.
- Blogging can be an encouraging way to reach out to your site’s visitors and say something that might otherwise go unsaid. Carrying on this type of dialog with regular visitors and customers can be used to build trust.
- Frequent, regular blog posting can help when it comes to avoiding the stale content dilemma. Search engines (and visitors) love to see ongoing fresh material being published by a website.
Blogging For Blog’s Sake Alone…
Even though there are ongoing recent improvements in the platforms of major blog systems, when it comes to SEO, it’s hard to compete with just a blog only and no optimized website to contain the blog. There are several reasons for this:
- Blogs almost always use a time-based navigation system. This means that neither human visitors nor search engine spiders end up paying attention to any but the most recent or popular posts.
- Most blog themes pay little attention to positioning the right components of a page in the right places for SEO purposes. The blogs render attractive pages for the eyes, but the internal structure is often a total SEO nightmare!
- Web site owners often become a slave to their blogs. The guilty feeling of having out-of-date blog content can be overwhelming. On the other hand, traditional static web pages, once published, can stand on their own for quite some time without the nagging need to update.
So, is blogging the perfect SEO solution? Clearly not. However, blogging is a fantastic way to complement the rest of a quality optimized website. Maintaining a blog as part of an overall web presence is also an efficient way to share time sensitive news and expand the site’s reach as a whole.
George Chaney
President/CEO
SEO King, Inc.
