To blog, or not to blog? These days, that’s the million dollar question when it comes to business websites. It’s not always easy to make the choice, especially since the formerly distinct line between what defines a blog and what defines a traditional website is becoming increasingly blurred.
Should your business’s website include a blog?
Your business’s website should include a blog if it will be utilized. There are several great ways to take advantage of business blogging for those so inclined. However, the key is whether or not the motivation is there to succeed with the blog.
What should a business blog about?
Business blogging can cover a huge variety of topics – finding something to blog about is almost never the challenge. Businesses, small and large, find that blogging is a great tool to communicate with their customers, clients, and even employees in a personal, practical way. A few areas for businesses to cover via their blogs might include:
- Company news, updates, and promotions
- Answering frequently asked questions
- Teaching customers about the products or services offered
How much commitment does business blogging require?
One of the first rules of business blogging is that timely and regular posts are essential. There’s little sense in using a blog if it will only be used sporadically at the most. Because the structure of a blog is inherently time sensitive, traditional static web pages are probably better if updates will be infrequent.
What are the benefits of business blogging?
The benefits of blogging will be unique for different businesses depending on how they choose to use the blog. Blogging does have a lot to offer:
- Blogs can help a business attract customers and develop relationships.
- Publishing regular blog content can help a site’s SEO and search rankings.
- Blogging is a great way to build trust and generate leads.
Are there any other business blogging rules to follow?
The answer is yes. Keep your voice and be consistent. Many businesses use blogging as a way to communicate with customers on a very personal and “chatty” basis. This tactic does work, but sometimes businesses can take it a little bit too far.
Being friendly is important, but how informal can a business afford to be? Every business will have a unique and different answer to that question. When in doubt, business blogging should remain consistent in tone with the rest of a business’s standard communication practices.
In the end, business blogging is definitely worth it if the level of commitment and dedication is there to make it succeed.
George Chaney
President/CEO
SEO King, Inc.
