Sure, the payoff can be gigantic, but blogging is a ton of work – there’s just no denying that. Are you up to the challenge?
Let’s Start With The Payoffs Of Blogging.
Blogging can be a major booster of both website traffic and devoted fans of your site. Basically, professional bloggers know that blogging is about building a relationship with the visitor instead of just throwing out a bunch of easy-to-skip details or information. When implemented correctly, having a blog can be huge help towards the optimization of a site. That’s the good news about blogging.
Blogging Looks Easy, But…
Few realize the layers of work that it actually requires. Actually writing blog posts is just the tip of the iceberg. The extensive planning is probably the most time-consuming and mentally demanding part of blogging – after awhile, coming up with new and interesting ideas to write about can become a real burden.
And then there’s that ever famous writer’s block that comes into contention. Even prolific professional authors and bloggers know how real writers block is – it is inevitably impossible to avoid. The thing about professional writers is that through experience with the issue, they have usually developed their own special strategy to get the ideas flowing again with words.
The Time Factor
Time affects blogging in two very real and very serious ways…
First of all, there’s the ever-present pressure to keep writing fresh, new blog content all of the time to keep both readers and the search engines happy. Let either go hungry and the chances of losing them as fans of your blog become more and more likely. Many bloggers believe in the requirement of posting multiple times per day, while others have developed a strategy to post on regular intervals, sometimes weekly or even longer. Nonetheless, blogging takes lots of time and commitment.
The other way time affects blogging is simply that every post written immediately faces the ticking clock once it’s been posted. Because most blogs use a time-based navigational system – the newest posts go first, gradually fade to the bottom of the list, and then fade away altogether – blogging can really feel like working against the clock all of the time. Visitors love blogs, but very rarely pay any attention to anything except the very newest post.
With this kind of ever-increasing pressure, it’s really no surprise that professional bloggers are beginning to develop a reputation for being seriously stressed individuals. Blogging can be a dangerous profession when it comes to one’s health!
In the end, it’s just important to realize that blogging does take a certain level of commitment for success. Be sure you’re up to the challenge before it gets the best of you.
George Chaney
President/CEO
SEO King, Inc.
