You’ve heard the term SEO—search engine optimization—but what in the world does it really mean, anyway? And how is it different than internet marketing?

Well, it’s actually simple…SEO is the use of techniques that help to optimize the results of searches done online. SEO is just one way of doing internet marketing. The term internet marketing encompasses SEO and many more marketing techniques. While SEO is extremely important, it isn’t the entire story when it comes to getting your website noticed.

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Backlinks are an essential part of SEO (search engine optimization).  Simply put, backlinks are the links that are used to reach your website from other sites online.  Backlinks are also often referred to as in-links or incoming links.

Just as you may have links on your site to other sites, backlinks are the ways that your site can be found throughout the internet.  Aside from search engines, backlinks are a very important part of your marketing program on their very own.

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What is social media marketing? Social media marketing is a relatively new way of online marketing—one that many people may be wary of. Social media marketing uses social networking to distribute information.

The main thing here is that social network sites have user-provided content as opposed to website owner content. The most popular of these social networking sites include YouTube, Facebook, and LinkedIn. And of course, Twitter is also considered a type of social media network.

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You’ve likely heard of MLM programs—they are a very popular online entity these days. Online MLM programs (MLM stands for multi-level marketing) are programs that are designed in a way that allows people to make money by marketing the program. The concept of MLM is simple—you pay a certain amount of money to join the program, and then you market the program to bring others on board. When you bring someone new into the program, you’ll receive some type of compensation.

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When you’re designing a website, it’s easy to may concentrate on the graphics and other visual attributes of your site.  While these aspects are important, you really do need to consider the overall web design when creating your site.

The number one factor that can make or break your site is to keep people coming back again and again.  Research shows that most people who visit a website don’t make a purchase on the first several visits.  This means you’ll need to have a great website in order to make people want to return.

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Just wanted to publish a small note addressing the Google update to sitemaps. If you’ve seen a shift in the search rankings and more specifically, the rankings of your site, it’s to be expected. I have compared the data ever since google noted in the old sitemaps that they were changing over to a new system.

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Long having been a popular “must-list” directory for website owners to get their sites listed with, is DMOZ.org still as important as it was in the past when it comes to building link popularity and enhancing search engine optimization?  We’ll get to that in just a minute…

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