When you’re designing a website, it’s easy to may concentrate on the graphics and other visual attributes of your site.  While these aspects are important, you really do need to consider the overall web design when creating your site.

The number one factor that can make or break your site is to keep people coming back again and again.  Research shows that most people who visit a website don’t make a purchase on the first several visits.  This means you’ll need to have a great website in order to make people want to return.

Content

Keep people interested in your site by providing plenty of high quality free content.  Content helps your site in a couple of important ways.  First, people searching for information will locate your great content and visit your site.  Second, the content itself makes your site interesting and fun to visit.  People won’t return to your site if they don’t find any useful information or if the information is out of date.

Updates

Keep your site updated by frequently adding new content.  One way to do that is to add a blog to your site.  You can link to your blog and then simply add new content weekly (or more often if you wish).  Search engine spiders look for fresh content, so it’s important to keep your site updated.  Fresh content can also be updated by adding an RSS feed to your site.

Easy Navigation

This seems like a no-brainer, but it’s surprising how many websites fail to follow simple navigation rules.  Make sure that there is access to the five or six main areas of your site from each website page.  If the site is hard to navigate, people will certainly stop clicking through.  Keep the buttons standard on every page.  Test your site from different browsers and computers to ensure that it looks and works great from all of them.

Interest

Keep your site looking interesting yet professional.  Add features such as graphics and videos to increase the interest.  Be careful not to add too many features that will keep your pages from loading quickly.  Internet users want to see your site instantly—if it isn’t loading, they’ll simply move on to another site that does load quickly.  Create a clean and clear design for your site.

Subscribers

Create your own email lists by having people sign up on your website.  Provide them with a newsletter or an e-book that will encourage them to enroll.  The list that you get from your own site will be an invaluable marketing tool that is much more profitable than lists that you get elsewhere because the people have already shown an interest in your own product or site.

Good web design takes planning!  Be sure to plan out your website before you build or revamp it.  Look at some websites that you like and use their best features to inspire a similar site of your own.

And most importantly, get the help of a good website design company like SEO King that can professionally create and optimize your website using your own information and specifications to get results.

Until Next Time…
George Chaney
President
SEO King, Inc.