We know that you want to be the best at what you do (or it’s likely you wouldn’t be coming here for tips).  Yet you have to ask yourself how far you are willing to go to get traffic to your website.  Are you willing to bend the truth a little?  How about a lot?

Honesty is a big issue on the web.  You also hear it talked about as integrity, transparency, or trustworthiness, yet it all boils down to the same thing—millions of web browsers are out there looking for something real, and they’re having a really hard time finding it.

Their frustration is one of the things that gives search engine optimization a bad name in some circles.  Everyone has had the experience of stumbling over mountains of sites that are just full of keyword-stuffed fluff while trying to find something good and useful.  You can separate yourself from the crowd and win a legion of loyal followers for your site if you use honesty in all of your content and promotions.

The Best Policy

It sounds a bit cliché to say it aloud, but honesty really is the best policy for catching and keeping consumers’ eyes, minds, and wallets on your site.  It’s hard to resist the temptation of glamorizing your product beyond recognition, but try.  With all the fakery out there, you’ll turn off both visitors’ and the search bots’ eyes if you’re not telling the truth.

Doubt it?  The algorithms get better by the day at differentiating between content that has true value and nonsense.  By presenting honest, quality information, you’ll have earned the good organic traffic and inbound links that will elevate you in the eyes of your customers, as well as the eyes of the computers.

Lies, Damn Lies & Statistics… Avoid Them All!

You don’t have to exaggerate your results, the effects of your services, or anything else about what you do.  If you serve up interesting content that gives meaty information to your visitors or offer a service that really adds value, the people that encounter you will learn to trust you and be back for more and more of your products.  They’ll respond to your offers and recommend you to their friends.

It is this trust-based relationship that allows you to generate steady traffic over time, without ever having to resort to dishonesty to lure in buyers.  It is also what gives you the credibility you need to build partnerships with affiliates and be a leader in your space.  When you can get there naturally just by being honest, why would you ever risk it all by telling lies?

Until Next Time…
George Chaney
President
SEO King, Inc.