Return on investment, most commonly referred to by the acronym "ROI," is really a fairly straightforward concept. This holds especially true when it comes to entrepreneurs that are the "jump in and get things done type." Those that aren’t afraid to get their hands dirty (entrepreneurs — you know who you are).
What do you know about conversion? Have you had significant experience with direct marketing or online marketing? Are you self-taught, or perhaps taught by following the example of an expert sales guru? There are a lot of different schools of thought out there when it comes to conversion. And it would be unfair and...
Images and conversion rates correlate in quite an interesting way. In fact, they actually correspond to each other in multiple different ways — some positive and some negative. What matters most though is first recognizing that the images you use can have significant impact on your website’s conversion rate, and only then working to...
The whole concept might be a big secretive, but it’s really nothing new. In fact, marketers have been successfully using color choices to influence their recipients for at least a hundred years or more. The use of colors to impact a potential buyer’s decision is practically a science.
It’s been argued extensively that your web pages’ headlines are simply the most important component of the page. In many instances, this assertion is absolutely correct… and even when it’s not do or die, it’s still notably important. Here are the basics of writing effective headlines in five simple steps.
Can you think of one thing that we all have in common… one thing that all of us tend to do in the web world especially? Think about it for a minute. Got the answer? Well, you probably have a few different answers in mind, but here’s something I’m sure you’ll agree with: We...
Twitter has taken the world by storm this year. Actually, among those who proudly call themselves "web geeks," it’s been mainstream for even longer. One way to tell that a new web app or technology has really hit big time is when grandma or grandpa willingly embrace the new technology. And in this case,...
Looking for ways to make your website or online business inspire confidence in its visitors? Earning consumer confidence is vital to attaining lifelong, repeat customers. And besides the staples of online business — things like secure shopping carts, sharing your professional affiliations, and so on — there are a few remarkably simple but often...
No matter what type of business you happen to be a part of, one thing stands true no matter what: building a solid customer base is vital. It’s a universal principle of doing business. And the very best part about building a strong base of clientele and customers is the fact that word of...
