SEO is more than just tweaking or tricking out a website in few simple steps in order to draw in plenty of organic search traffic. Many wish it was just that easy, of course, but in truth, there’s a lot of hard work and thought that goes into a winning SEO plan. Here’s what well SEO’d websites are doing right in order to find this success:
- Defining & Building To Fit A Niche
It’s not uncommon for a website developer to want to dig in and just get a site up as quickly as possible — all while giving little or no thought at all to SEO. This is probably the essential mistake many newbies make, and also the primary reason that SEO pros are called in to help produce traffic later on. The thing is, by researching and defining a specific niche and site plan before building out the site, the other components of good SEO can just kind of fall in place from this foundation. And every organization has a unique niche — it’s just a matter of identifying and capitalizing on it with the website. - Following A Keyword Plan
Keywords are essential to ranking well in the search engines. This means that ideally, each page of a website will be based on a specific keyword phrase or keyword theme. By doing so, the search engines are able to recognize this association and level of focus. It helps if there’s a good keyword plan in place from the very beginning stages of site development. This plan can be used as a map or blueprint to build on as growth continues. - Building A Solid & Natural Link Profile
Links are vital to a well SEO’d website. Obtaining a variety of relevant and natural incoming links to your site from across the web and including links from high-importance sites is often an automatic way to tell search engines that your website matters. And it’s not just incoming links that matter — outgoing links affect SEO too. Most well SEO’d websites have an ongoing plan to develop valuable links. - Optimizing On-Site Components
Optimizing on-site components is about as far as many web designers go (and alone, this along doesn’t get a site too far). Well SEO’d websites definitely pay close attention to the on-site components of SEO — things like meta-tags, sitemaps, clean and compliant code, etc. Doing so is an incredibly important part of a comprehensive SEO plan. - Creating Plenty Of Content
Creating valuable and relevant content is so important to a well SEO’d website — both for human visitors and the search engines. Many folks fall under the impression that once a site is built, the work is done. Unfortunately, this couldn’t be any further from the truth. Good SEO means continuing to develop helpful and informative new content for your site and for use externally to support your site. Content is king.
Don’t believe these five components are necessary? If not, just take a few minutes to look around the web at the most successful, best SEO’d websites you can find. They’re doing things right — and almost always integrating all of the components shared here.
Until Next Time.
George Chaney
President/CEO
SEO King, Inc.
