One: Write with a plan.
It’s so easy as a blogger to get caught in the rut of trying to think of what to write about next. When this happens, but the commitment to blog remains, what you generally get is a series of rambling posts that really don’t do much for the reader or the blog. But if you write with a plan, covering pre-designed topics and keywords, you’ll be much more apt to receive better readership and traffic because of this.
Two: Cross promote your blog with social media.
This is a rather standard practice these days, but it is still good to put out a quick reminder that every time you publish a blog post to be sure to post a link to that post on each of your social networking / social media accounts. For many bloggers, Facebook and Twitter are the largest referrers of traffic to their site.
Three: Try writing long style blog posts.
Many bloggers find success with this strategy – instead of trying to publish a 400-word’er every day or more during the week, consider focusing on one specific topic and writing a mini-manifesto once a week. An all-inclusive, authoritative 2,500 word piece can often do wonders for blog traffic.
Four: Write about in-demand topics.
Take a recent news item or something else of current interest and find a way to tie it back to the blog topic you want to cover. By comparing, contrasting, and otherwise relating these different items, you’re reaching multiple audiences with one post and drawing traffic from different bases.
Five: Become the authoritative expert on your niche.
It might sound like a big task, but chances are good that you’re already an expert in a small niche that you do business in. Now just take it further and become the expert, not just one of many experts in the field. If you need to narrow down your niche even further to do so, that’s worth trying too. You want to be the single best blogger out there for your topic or niche. The traffic will follow.
Six: Don’t be scared of controversy.
Even if you don’t fully stand behind or agree with a controversial topic within your niche, you should still take advantage of the controversy and weigh the pros and the cons with a blog post. People love to read about the controversial issues and giving them content that covers their interest is great for traffic.
Seven: Write better headlines.
Your headline is the single most important traffic factor for a given blog post. It is what potential readers see when they search for a topic or scan their RSS feed. Get their attention with a great headline (or even an off the wall or extreme headline), and you’ve got a shot at them clicking and reading your blog post. Have a headline that blends in and your chances of getting noticed will fade rapidly.
Until Next Time.
George Chaney
President/CEO
SEO King, Inc.
