Blogs like WordPress, by their very nature, are not usually optimized for the best possible search engine friendliness. It’s true – because blogs tend to be set up with a chronological content organization system, the posts become dated very quickly. Search engines and readers eventually disregard the non-recent material. However, there are a few tricks to tweaking a WordPress blog so it behaves more like a traditional web site for search.
My 4 small niche websites have served over 2.1 million visitors and over 12 million page views over the past 4 years. Had I not moved to dedicated servers and kept the site records, traffic and page view numbers would be even higher still. My sites are true niche websites that drive search traffic every month to the tune of tens and tens of thousands of search terms. All this without one DMOZ listing – who needs DMOZ anyway, not you, not me! By the way, never, ever, piss off a senior DMOZ.org editor..lol
Recently we’ve updated our wordpress code to keep pace with some of the many new features and to ensure the integrity of our seo blog site. One of the great things about Wordpress is the fact that developers from around the globe participate in expanding its features and functionality via widgets and plugins.
With that benefit, comes cost. As the Wordpress blog is also the target of unsavory characters who have nothing better to do but look for holes in the security of the Wordpress code. This leads to updates that are security driven, rather than updates that are quality or usability driven.
Sure, the payoff can be gigantic, but blogging is a ton of work – there’s just no denying that. Are you up to the challenge?
Let’s Start With The Payoffs Of Blogging.
Blogging can be a major booster of both website traffic and devoted fans of your site. Basically, professional bloggers know that blogging is about building a relationship with the visitor instead of just throwing out a bunch of easy-to-skip details or information. When implemented correctly, having a blog can be huge help towards the optimization of a site. That’s the good news about blogging.
Blogging has become an incredibly popular way for both businesses and individuals to communicate, share their latest and greatest of just about everything, and ultimately to reach an audience of unthinkable proportions. Yes… blogging is great, but is it the perfect SEO solution?
Modern blogging platforms sure do make getting content live and published on the web a rapid, easy process. The thing is, without a conscious SEO strategy and blog focus, it’s just as easy to blog yourself in circles while only attracting a sparse handful of visitors. With that caveat out of the way, and by building a blog with SEO in mind, the blogging can and will work. Here’s just how to do it: