<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>George Chaney - Official SEO Blog &#187; Customer Relationships</title>
	<atom:link href="http://www.seokingblog.com/category/customer-relationships/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
	<lastBuildDate>Thu, 09 Feb 2012 14:41:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Call To Action: It&#8217;s Essential and Here&#8217;s Why!</title>
		<link>http://www.seokingblog.com/2011/05/27/call-to-action-it%e2%80%99s-essential-and-here%e2%80%99s-why%e2%80%a6/</link>
		<comments>http://www.seokingblog.com/2011/05/27/call-to-action-it%e2%80%99s-essential-and-here%e2%80%99s-why%e2%80%a6/#comments</comments>
		<pubDate>Fri, 27 May 2011 18:23:24 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=545</guid>
		<description><![CDATA[What is your call to action?  Creating website content without a call to action is like opening a retail store without any employees.  Customers come in, but you have no way of helping them find what they’re after and no way to guide them to the checkout counter.  A call to action is essential on the web…whether for sales oriented copy or any other web content as well. What is a call to action? Well, it can be many different things and take many different forms.  But essentially, all calls to action boil down to the same thing—asking the visitor to take a next action.  It could be outright asking for the sale&#8230;for example, “Click here to buy this product now.”  That’s a fairly obvious call to action, but a very common and important one at that. Another call to action might come in the form of getting your visitors to fill out a form to provide more information.  For example, “Enter your email address here to receive our very best deals of the week.”  Or maybe the info capture instead offers to sign them up to receive complete additional information by providing their basic contact info (this is sometimes [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/05/27/call-to-action-it%e2%80%99s-essential-and-here%e2%80%99s-why%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 Instant Ways To Improve Yourself While Building Traffic For Your Site</title>
		<link>http://www.seokingblog.com/2011/03/25/2-instant-ways-to-improve-yourself-while-building-traffic-for-your-site/</link>
		<comments>http://www.seokingblog.com/2011/03/25/2-instant-ways-to-improve-yourself-while-building-traffic-for-your-site/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 15:48:04 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[improve website traffic]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=539</guid>
		<description><![CDATA[As small business owners and active entrepreneurs, we’re always trying to learn and better ourselves.  Or at least we should be trying to do so—to let this area of focus start to slide so often equates to bigger problems down the road.  You’ve got to continue to improve your business sense, your knowledge of what’s new and innovative, and your desire to try new things for your ventures. When it comes to the web, one of the things we’re always trying to do is to grow our traffic—specifically, the kind of high quality visitor traffic that converts and is measurable when it comes to the good old bottom line.  With this in mind… Here are 2 instant ways to improve yourself while building traffic for your site: One:  Learn to write for the web. The Concept: This method of improving yourself while building traffic to your website is far and above one of the best places you can possibly invest your self-improvement time.  Writing for the web is not that difficult.  It might seem intimidating to the untrained eye, but really it’s all about conversation and sharing your area of expertise with your customers. Put It Into Practice: Think of [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/03/25/2-instant-ways-to-improve-yourself-while-building-traffic-for-your-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Engage Your Web Visitors &amp; Get Them To Come Back Again</title>
		<link>http://www.seokingblog.com/2011/03/19/how-to-engage-your-web-visitors-get-them-to-come-back-again/</link>
		<comments>http://www.seokingblog.com/2011/03/19/how-to-engage-your-web-visitors-get-them-to-come-back-again/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 16:29:19 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=537</guid>
		<description><![CDATA[It might sound like a challenge at first, but here’s the low-down truth:  It is not difficult to engage visitors and keep them interested in your website.  It just doesn’t have to be that hard at all. So, how do you engage your web visitors and get them to come back and visit again?  Here are some ideas&#8230; One:  Give your visitors exactly what they came for. If you’re in the real estate business, your visitors want property listings and large detailed property photos.  If you sell widgets, your visitors want to know exactly how your widgets apply to their needs.  You’ve simply got to provide your visitors with what they came to see—this will obviously vary from one site to the next. Two:  Share the benefits with your visitors. Maybe it’s easier to describe what visitors don’t want—they really don’t care to see every last detail in your bio about your education and resume; they don’t care to see a list of your achievements…instead, you’ve get to show them how they can benefit from your website, and this is very different from listing a million different reasons why you are the best.  What’s actually in it for them? Three:  [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/03/19/how-to-engage-your-web-visitors-get-them-to-come-back-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build Instant Trust With These 5 Essential Website Cornerstones</title>
		<link>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/</link>
		<comments>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 22:09:37 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[build online trust]]></category>
		<category><![CDATA[website security]]></category>
		<category><![CDATA[website trust]]></category>
		<category><![CDATA[website trustablity]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=515</guid>
		<description><![CDATA[Trust is more important now than ever before when you’re doing business on the web.  One thing is hard to ignore—no matter how much better security on the web gets and how much more people learn to use web technology—it really doesn’t make much difference, because all of the scam artists only learn to do a better job at scamming too! You’ve got to guarantee your visitors and customers a 100% safe experience when they visit your website, and you’ve got to make your good intentions known promptly.  You can build instant trust with these 5 essential website cornerstones: 1.  Genuine, Original Content – Achieving this trust factor is not always as easy as it sounds.  Basically, it’s important to create website content that is truly helpful and informative to your visitors.  Not straight-on sales copy; not cookie cutter copied content that comes from a manufacturer.  Nope, you want to work hard to build a connection with your visitors by sharing and providing something of value with the content itself.  You can do this by answering potential questions, or simply just talking to your visitors just like you would if you were meeting them face-to-face.  Bonus points:  This kind of [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Tips For Building Consumer Trust In Your Website</title>
		<link>http://www.seokingblog.com/2010/05/11/7-tips-for-building-consumer-trust-in-your-website/</link>
		<comments>http://www.seokingblog.com/2010/05/11/7-tips-for-building-consumer-trust-in-your-website/#comments</comments>
		<pubDate>Tue, 11 May 2010 14:00:57 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=472</guid>
		<description><![CDATA[Post Your Full Address. Don&#8217;t hide your address &#8212; even if it&#8217;s just a PO Box. This is something that many discerning visitors will look for when deciding if they can trust your website or not. Many choose to display this on the site&#8217;s contact page &#8212; and this is highly recommended &#8212; but you might even consider posting in the footer of every page. Consider Offering A Map To Your Business Location. Visualizations help inspire confidence. If a visitor clicks through to your contact page and not only sees your business address listed, but also sees a clear map pinpointing your exact location (and often even showing a picture of your business location), they&#8217;re going to have just a little bit more confidence in knowing that you&#8217;re a real physical entity. It does help. Clearly Share Your Phone Number. Make sure your visitors have a way to contact you by phone. 800 numbers are nice, but probably not vital if you&#8217;re not directly involved in e-commerce. Having some form of phone information prominently listed on your site is vital to building consumer trust no matter what. Tell Your Story. Your About Us page is much more than just saying, [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/05/11/7-tips-for-building-consumer-trust-in-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Counter The Fear&#8230; 5 Easy Ways To Build Consumer Confidence!</title>
		<link>http://www.seokingblog.com/2010/03/05/counter-the-fear-5-easy-ways-to-build-consumer-confidence/</link>
		<comments>http://www.seokingblog.com/2010/03/05/counter-the-fear-5-easy-ways-to-build-consumer-confidence/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:00:26 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=434</guid>
		<description><![CDATA[Looking for ways to make your website or online business inspire confidence in its visitors? Earning consumer confidence is vital to attaining lifelong, repeat customers. And besides the staples of online business &#8212; things like secure shopping carts, sharing your professional affiliations, and so on &#8212; there are a few remarkably simple but often overlooked ways to build consumer confidence. Here are 5 of them that you can implement in practically no time at all: Be Uniquely Informative. Consumers trust the experts. The good news is that we all have a little bit of expertise somewhere in us &#8212; we&#8217;ve just got to share it. Present visitors to your site with painstakingly accurate information that&#8217;s both helpful and relevant to their needs. But be sure that in doing so, you share your own unique voice instead of coming across as just another big company. Standing out from the crowd by sharing your own nuanced perspective on the subject matter helps brand you as an expert. Transparency Is The Name Of The Game. Tell your visitors who you are, where you are, and how they can reach you. Sounds like common sense, but on the web, too many sites seem to [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/03/05/counter-the-fear-5-easy-ways-to-build-consumer-confidence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Compounding Customers Is Like Compounding Interest</title>
		<link>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/</link>
		<comments>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:00:36 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Starting A Business]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=432</guid>
		<description><![CDATA[No matter what type of business you happen to be a part of, one thing stands true no matter what: building a solid customer base is vital. It&#8217;s a universal principle of doing business. And the very best part about building a strong base of clientele and customers is the fact that word of mouth referrals and repeat customers tend to snowball incredibly. Compounding customers is just like compounding interest! Now this is really no big secret at all, but many neglect to realize the impact and power of an ever-growing customer base until it begins to happen. Here&#8217;s how to get there: Provide a desirable service or product. Work hard, especially in the beginning to get the word out. Develop a good rapport with new potential customers and clients. Offer your customers value (this could be financial value or anything else that&#8217;s valuable to them). Earn the sale. Deliver everything you&#8217;ve promised to your customer, exactly as expected. If any kinks arise in the process, be transparent and make it right. Express your sincere thankfulness to your customer. Potentially ask them for referrals (or at least make sure they know you&#8217;re open to new customers). Keep doing steps 1 [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Automation Vs. Personalized Client Service</title>
		<link>http://www.seokingblog.com/2010/02/26/online-automation-vs-personalized-client-service/</link>
		<comments>http://www.seokingblog.com/2010/02/26/online-automation-vs-personalized-client-service/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:00:42 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=430</guid>
		<description><![CDATA[Trying to choose a primary focus of whether to offer your customers the practical convenience of online automation or more personalized direct client service is a common dilemma when planning your online business strategy. When you actually begin thinking about it, there are definitely both pros and cons to both methods. It seems counterintuitive, but it&#8217;s true. Online Automation By automating your website&#8217;s sales process, you&#8217;re ideally ensuring that your customer can complete an order or lead generation conversion step directly right from your website at any time they choose to visit. Of course, the process should naturally guide them from their first landing on your site all the way through the sales process. This type of automation does require some planning and tweaking, but in many instances, there&#8217;s literally nothing better than a finely tuned machine. Personal Client Service While automation just works in many cases, some niches are ideally served by hands-on personalized client service. For example, if you&#8217;re in the business online of selling DVDs, the likelihood that your customers are going to require direct personal service are slim to none &#8212; they&#8217;re just looking for a good price and for your company to deliver the product [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/02/26/online-automation-vs-personalized-client-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Important Role Newsletters Play In Client Retention</title>
		<link>http://www.seokingblog.com/2010/02/23/the-important-role-newsletters-play-in-client-retention/</link>
		<comments>http://www.seokingblog.com/2010/02/23/the-important-role-newsletters-play-in-client-retention/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 14:00:13 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=428</guid>
		<description><![CDATA[Email newsletters sent to an opt-in mailing list are an extremely effective tool when it comes to client retention. And email newsletter campaigns are not too shabby when it comes to direct selling and traffic building effectiveness either. In fact, studies have shown that newsletters are among the very top tier online marketing techniques when it comes to results. Today, though, let&#8217;s stick to the important role that newsletters play in the client retention department. Newsletters make subscribers part of the team. When customers feel like they are insiders or part of the club, they&#8217;re going to be much more likely to remain favorable to your company and its products or services. It&#8217;s all about loyalty &#8212; and newsletters are proven effective as a loyalty building tool. Newsletters get visitors coming back to your site time and time again. It&#8217;s relatively easy to attract a visitor to your site the first time (through organic search or PPC, for example). But the challenge really comes in both keeping them there and getting them to come back again. Sending a regular newsletter to your customers reminds them that you&#8217;re still in business. Newsletters create a sense of anticipation for your customers. It&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/02/23/the-important-role-newsletters-play-in-client-retention/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Your Message (And How You Say It) Says About You</title>
		<link>http://www.seokingblog.com/2010/02/19/what-your-message-and-how-you-say-it-says-about-you/</link>
		<comments>http://www.seokingblog.com/2010/02/19/what-your-message-and-how-you-say-it-says-about-you/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:00:41 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=426</guid>
		<description><![CDATA[Doing business online comes with quite a long list of benefits&#8230;that&#8217;s for sure. Effective online marketing opens up a whole new world when it comes to reaching new prospective customers and connecting for conversion in a step-by-step fashion. And the back bone of all this is&#8230; Your message &#8212; what you say and how you say it on your website (and what you say offline too). The thing is, it&#8217;s easy to lose focus on what the message is actually saying. Not literally, but the context behind the actual message as it&#8217;s written. Obviously, you want to come across as professional, trustworthy, and reliable to your customers. This is a noble and dependable place to start, but how about taking it a few steps further? 5 Questions To Ask Yourself About Your Message Is it informative? First and foremost, your message needs to convey some type of information that the customer finds to be valuable. Without keeping an informative or helpful edge, you&#8217;re going to lose the customer before you ever connect with them, simply because there&#8217;s nothing in it for them. Is it pushy? When it comes to selling and sales copy, there are different strategies for your message. [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/02/19/what-your-message-and-how-you-say-it-says-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

