eCommerce

The Backbone Of An Online Store

April 13, 2011
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What does it take to get your e-commerce website off the ground and running?  Besides an excellent product and great promotional skills, that is?  Let’s take a look at that backbone of an online store and what it takes to hit the ground running on the web…

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Build Instant Trust With These 5 Essential Website Cornerstones

January 14, 2011
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Trust is more important now than ever before when you’re doing business on the web.  One thing is hard to ignore—no matter how much better security on the web gets and how much more people learn to use web technology—it really doesn’t make much difference, because all of the scam artists only learn to...

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What’s The Difference Between Benefits And Features?

May 14, 2010
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As consumers — both of the online and offline variety — we are all under fairly constant barrage from marketers and salespeople. It’s the nature of business. Produce a product or service that folks either need, want, or can be convinced somehow of either. Repeat and profit.

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How Compounding Customers Is Like Compounding Interest

March 2, 2010
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No matter what type of business you happen to be a part of, one thing stands true no matter what: building a solid customer base is vital. It’s a universal principle of doing business. And the very best part about building a strong base of clientele and customers is the fact that word of...

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Secret to Better Conversions: Content Quality Matters

February 5, 2009
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Want to convert your website into a mean, lean, converting machine?  It’s easy to be distracted by the philosophy of relentlessly promoting products just based on the fact that they fit.  But the true secret to better conversions isn’t just offering products on their own merits alone – instead, it’s providing and publishing quality...

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When Opportunity Knocks, Will You Be Napping? — George Chaney

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