<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>George Chaney - Official SEO Blog &#187; eCommerce</title>
	<atom:link href="http://www.seokingblog.com/category/ecommerce/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
	<lastBuildDate>Thu, 09 Feb 2012 14:41:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>The Backbone Of An Online Store</title>
		<link>http://www.seokingblog.com/2011/04/13/the-backbone-of-an-online-store/</link>
		<comments>http://www.seokingblog.com/2011/04/13/the-backbone-of-an-online-store/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 18:57:47 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Store]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=541</guid>
		<description><![CDATA[What does it take to get your e-commerce website off the ground and running?  Besides an excellent product and great promotional skills, that is?  Let’s take a look at that backbone of an online store and what it takes to hit the ground running on the web… Step One:  The Domain &#38; Hosting. You’re going to obviously need a domain name and a web hosting company in order to put your product in front of the world on the web.  You probably already know this, but it’s worth mentioning just in case.   These are fundamentals to any website—e-commerce or otherwise. Step Two:  The Website Itself. There’s more to any good e-commerce store than just the products it sells alone.  Those are important, of course, but that’s the next step.  First things first, you’ll need an excellent website design and supporting pages—pages that tell your visitors about you, what makes you different (your USP), how to contact you, and so on.  There is a lot that goes into a good web design, and again, this is a very vital part of every website—e-commerce or not. Step Three:  The E-Commerce Software. This is where the magic happens.  Okay, sorry for the cliché, [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/04/13/the-backbone-of-an-online-store/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build Instant Trust With These 5 Essential Website Cornerstones</title>
		<link>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/</link>
		<comments>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 22:09:37 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[build online trust]]></category>
		<category><![CDATA[website security]]></category>
		<category><![CDATA[website trust]]></category>
		<category><![CDATA[website trustablity]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=515</guid>
		<description><![CDATA[Trust is more important now than ever before when you’re doing business on the web.  One thing is hard to ignore—no matter how much better security on the web gets and how much more people learn to use web technology—it really doesn’t make much difference, because all of the scam artists only learn to do a better job at scamming too! You’ve got to guarantee your visitors and customers a 100% safe experience when they visit your website, and you’ve got to make your good intentions known promptly.  You can build instant trust with these 5 essential website cornerstones: 1.  Genuine, Original Content – Achieving this trust factor is not always as easy as it sounds.  Basically, it’s important to create website content that is truly helpful and informative to your visitors.  Not straight-on sales copy; not cookie cutter copied content that comes from a manufacturer.  Nope, you want to work hard to build a connection with your visitors by sharing and providing something of value with the content itself.  You can do this by answering potential questions, or simply just talking to your visitors just like you would if you were meeting them face-to-face.  Bonus points:  This kind of [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2011/01/14/build-instant-trust-with-these-5-essential-website-cornerstones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Difference Between Benefits And Features?</title>
		<link>http://www.seokingblog.com/2010/05/14/whats-the-difference-between-benefits-and-features/</link>
		<comments>http://www.seokingblog.com/2010/05/14/whats-the-difference-between-benefits-and-features/#comments</comments>
		<pubDate>Fri, 14 May 2010 14:00:15 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=474</guid>
		<description><![CDATA[As consumers &#8212; both of the online and offline variety &#8212; we are all under fairly constant barrage from marketers and salespeople. It&#8217;s the nature of business. Produce a product or service that folks either need, want, or can be convinced somehow of either. Repeat and profit. Well now that we&#8217;ve covered the obvious of what makes sales and business tick (yep&#8230; by selling things), let&#8217;s dig into the lingo that gets tossed around in the selling process. Particularly, let&#8217;s consider the big difference between &#34;benefits&#34; and &#34;features.&#34; After all, on the web when it comes to software and technical products especially, these two concepts come up over and over again. So why don&#8217;t we begin with the &#34;Key Features of Benefits&#34; and then take a look at the &#34;Key Benefits of Features?&#34; Alright, alright&#8230; promise not to do that again! What Is A Benefit? A benefit is simply something that will prove valuable to the customer; it is something that: Adds value; Makes life or business easier; Simplifies a process; Saves time; Removes steps from a process; Enables the possibility of increasing profit; And so on and so forth&#8230; In other words, a benefit is the &#34;what&#8217;s in it [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/05/14/whats-the-difference-between-benefits-and-features/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Compounding Customers Is Like Compounding Interest</title>
		<link>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/</link>
		<comments>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:00:36 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Starting A Business]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=432</guid>
		<description><![CDATA[No matter what type of business you happen to be a part of, one thing stands true no matter what: building a solid customer base is vital. It&#8217;s a universal principle of doing business. And the very best part about building a strong base of clientele and customers is the fact that word of mouth referrals and repeat customers tend to snowball incredibly. Compounding customers is just like compounding interest! Now this is really no big secret at all, but many neglect to realize the impact and power of an ever-growing customer base until it begins to happen. Here&#8217;s how to get there: Provide a desirable service or product. Work hard, especially in the beginning to get the word out. Develop a good rapport with new potential customers and clients. Offer your customers value (this could be financial value or anything else that&#8217;s valuable to them). Earn the sale. Deliver everything you&#8217;ve promised to your customer, exactly as expected. If any kinks arise in the process, be transparent and make it right. Express your sincere thankfulness to your customer. Potentially ask them for referrals (or at least make sure they know you&#8217;re open to new customers). Keep doing steps 1 [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2010/03/02/how-compounding-customers-is-like-compounding-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secret to Better Conversions:  Content Quality Matters</title>
		<link>http://www.seokingblog.com/2009/02/05/secret-to-better-conversions-content-quality-matters/</link>
		<comments>http://www.seokingblog.com/2009/02/05/secret-to-better-conversions-content-quality-matters/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 19:18:19 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[eCommerce conversions]]></category>
		<category><![CDATA[improve online sales]]></category>
		<category><![CDATA[improve sales]]></category>
		<category><![CDATA[product descriptions]]></category>
		<category><![CDATA[quality content]]></category>
		<category><![CDATA[sales conversions]]></category>

		<guid isPermaLink="false">http://www.seokingblog.com/?p=33</guid>
		<description><![CDATA[Want to convert your website into a mean, lean, converting machine?  It’s easy to be distracted by the philosophy of relentlessly promoting products just based on the fact that they fit.  But the true secret to better conversions isn’t just offering products on their own merits alone – instead, it’s providing and publishing quality content.  Here’s why… Search Engines Prefer Quality Content – First of all, quality written content is more apt to fit in with a search engine optimization (SEO) strategy than, let’s say, just an ecommerce type site full of products alone.  Also, the major search engines have strict duplicate content penalties built into their algorithms, making it somewhat difficult to compete with similar sites when just listing products for sale with the standard descriptions alone. Visitors Are Looking For Information – Visitors to your site might not actually be in the market or mindset to purchase the products or services you’re offering.  In fact, quite the opposite holds true – the chances are much more likely that visitors find and click through to your site because of the content it offers.  Unless the customer is searching by a specific product name, they’re probably looking for more information [...]]]></description>
		<wfw:commentRss>http://www.seokingblog.com/2009/02/05/secret-to-better-conversions-content-quality-matters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

