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	<title>George Chaney - Official SEO Blog &#187; Link Building</title>
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	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>What Is A Link Profile?</title>
		<link>http://www.seokingblog.com/2010/05/25/what-is-a-link-profile/</link>
		<comments>http://www.seokingblog.com/2010/05/25/what-is-a-link-profile/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:00:40 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Link Building]]></category>

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		<description><![CDATA[Building a solid, ranging, and natural link profile is more essential than ever when it comes to optimizing your website to do well in the search engines (and beyond). But what exactly is a link profile? Well in a nutshell, it&#8217;s a big picture of all of the links to and from your site. Not only is it a current snapshot, but it can also go back in history as well. Search engines almost certainly keep a close eye on a site&#8217;s link profile for several good reasons. Here are a few things to keep in mind: Reciprocal Links Aren&#8217;t Bad &#8212; They fit in well with the concept of an organic link profile. It&#8217;s natural for a site to have a few reciprocal links here and there. But that said, there&#8217;s no current proof that they are as beneficial as they may have been in the past. Keep it relevant with these and all is well. Good One-Way Links &#8212; Having several good one-way incoming links, often referred to as backlinks, are quite important to your website&#8217;s search engine vitality. The concept is that when other relevant, on-topic sites link to your site with no incentive to do so [...]]]></description>
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		<title>What Is Co-Citation And How Does It Work?</title>
		<link>http://www.seokingblog.com/2010/05/21/what-is-co-citation-and-how-does-it-work/</link>
		<comments>http://www.seokingblog.com/2010/05/21/what-is-co-citation-and-how-does-it-work/#comments</comments>
		<pubDate>Fri, 21 May 2010 14:00:44 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Link Building]]></category>

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		<description><![CDATA[Co-citation is something that is considered by many SEO gurus and practitioners when it comes to encouraging that your site has the best neighbors possible. It&#8217;s not always easy to affect, but in some cases, taking a proactive approach to co-citation is well worth it. What Is Co-Citation And How Does It Work? When a given website (Site A) links to your website (Site B), and also to several other websites (Site C, Site D, and so on), there is a link or tie between your site and the other sites linked to from Site A. It sounds complicated, but scale this example up many times over, and you&#8217;ll have a pretty good picture of what sites are related via co-citation. Just because your site isn&#8217;t directly linked to or from Site C or Site D, because one or more other sites are linking to all of you, search engines are seeing you as related or similar to some degree. Ideally, the more relevant and better quality these sites that you share co-citation with are to your keywords and overall site niche, the better you&#8217;ll be in the search engines. How To Benefit From Co-Citation Unfortunately, it&#8217;s impossible to really [...]]]></description>
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		<title>What Are Backlinks And Why Are They So Important?</title>
		<link>http://www.seokingblog.com/2009/06/25/what-are-backlinks-and-why-are-they-so-important/</link>
		<comments>http://www.seokingblog.com/2009/06/25/what-are-backlinks-and-why-are-they-so-important/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:31:40 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[incoming links]]></category>
		<category><![CDATA[link popularity]]></category>
		<category><![CDATA[reciprocal links]]></category>

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		<description><![CDATA[Backlinks are an essential part of SEO (search engine optimization).  Simply put, backlinks are the links that are used to reach your website from other sites online.  Backlinks are also often referred to as in-links or incoming links. Just as you may have links on your site to other sites, backlinks are the ways that your site can be found throughout the internet.  Aside from search engines, backlinks are a very important part of your marketing program on their very own. But the real magic takes place when search engines find your backlinks. Backlinks are probably most important to your website because they help to indicate how popular your site is—and this in turn may help with your search engine rankings dramatically. Of course, the search engine rating process is complex and uses many variables to help determine your ranking.  Some search engines use the number of backlinks in the rating process.  The more backlinks you have, the better the ranking will likely be.  While ranking is not based on this alone, it is a major factor in most of the popular search engines.  Backlinks are also an important part of any online marketing program for the exposure they provide.  [...]]]></description>
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