TMI (too much information). Who would ever think that too much TMI is a bad thing for those aiming to drive lead generation from their websites? Well, I know it goes against common sense on many levels, but when you step back and look at it, giving your visitors Too Much Information is something that goes hand in hand with a plummeting conversion rate. Let’s examine the situation for a couple of minutes…
Landing pages are not a new concept by any means. In fact, in one way or another, they’ve been a part of the landscape of the web going back to the early days of the search engines and web directories (amazing that’s it’s been about 15 years ago already, isn’t it?). Anyway, because there are a lot of misconceptions and general confusion out there about what landing pages are and how they work, we’re going to share a little bit of background here.
Now here’s something that we all already have some experience with (and it’s based on common sense); something that we all understand well, but usually forget or choose not to do anything about. That is, choosing our words wisely on the web.
Search engine marketing is a wide, wide world, and it’s easy to get lost in all of the information and advice out there. You can’t try all of it at once, so how do you put together a solid marketing plan that will get the job done without being overwhelming? It’s actually not rocket science. All you need to do is take a step back and focus on the critical essentials for your marketing plan.
Finding a few extra little ways to step out and connect with potential customers (and existing ones too) shouldn’t have to be all that difficult or expensive. You’re probably already doing the big things—like maintaining a top-notch website and working with the pros (like us) for optimization. Here are 6 extra tips to get the most out of your existing efforts.
Pay Per Click (PPC) advertising is an incredibly popular way of attracting visitors to websites and blogs. But all too often, people assume that SEO (search engine optimization) and PPC should not be used together… when in fact, they can work really well together.
I want to start this post by saying I am very pleased with the direction our small firm has been moving this year. Profitability is up with 2008 Revenues on pace to grow 100% above fiscal year ‘07 with the possibility of hitting 150% growth for the fiscal year. We’ve got great clients and new business relationships have resulted in expanded personnel with the addition of 2 new positions being created. All is right with the world even in this economic environment.
We are moving forward with a re-development of the corporate website (seoking.com) and are approximately half way through the redesign process. We’re adding 30 plus pages of new content, a client education section, a planned directory resource section, we’ve got ten new tools with plans for 10 additional tools and so much more planned for our site expansion. All of the changes going on are very exciting for all of us here in the SEO King, Inc. family.