Despite all of the SEO services that exist these days—many of them mediocre at best, business websites are still making some major blunders. While this is by no means an exhaustive list of some of the missed opportunities out there, these are some of the big ones that are constantly being seen over and over again.
In your quest for natural traffic, you should be thinking about using the Google and Yahoo sitemaps program to make your site more accessible. Now, I know there is some concern over the newest updates from Google, which we’ve already covered in this blog. However, in the long run, the sitemaps protocol really is for the best, and to ignore it is to leave valuable traffic behind.
Essentially, the sitemaps program is designed to make it easier for the bots to index the content on your site. If you are already working on getting good organic traffic, as you should be, then this is another tool for your arsenal. The sitemaps are fairly straightforward to put together (and an essential part of our SEO strategy), plus they offer a number of tangible benefits to you.
You’ve heard the term SEO—search engine optimization—but what in the world does it really mean, anyway? And how is it different than internet marketing?
Well, it’s actually simple…SEO is the use of techniques that help to optimize the results of searches done online. SEO is just one way of doing internet marketing. The term internet marketing encompasses SEO and many more marketing techniques. While SEO is extremely important, it isn’t the entire story when it comes to getting your website noticed.
When it comes to targeting traffic, which strategy is better—keeping it local or going global? For every business or organization on the web, the ideal targeting is going to be different from even the closest competitors. The most effective way to obtain results is to combine local and global for a balanced, even-keel approach.
Now, Let’s Examine A Few Key Points For Each Tactic…
There is a reason that three years ago I trademarked “Building Your Internet Brand®” as part of the SEO King, Inc. business strategy. The reason is made evident by the natural evolution of Google’s algorithm, where trust rank is the key to a successful organic ranking campaign.
What is brand development?
At its most fundamental level, branding is the process a business must go through to build trust with a target audience (the consumer) and the related target industries (manufacturers, wholesale distribution channels, product/service review channels, etc.).
As we’ve discussed in the past, the most important factor to any website is the “link ability” element. It’s simply not uncommon for many website owners and web masters to as the question “What is this link bait I keep hearing about?” when trying to figure out how to promote their site for outstanding organic search rankings.
Do you have a keyword blueprint for your web presence? In a nutshell, a keyword blueprint can be basically described as an organized list of keywords and keyword phrases that you’d like to target with your website or blog. While every plan is different, it’s common develop an individual page or post for each major keyword phrase identified by the blueprint.
Thanks to a handful of shady characters out there, SEO (search engine optimization) often ends up getting a negative – and wholly undeserved – reputation. Let’s look at a few of the common myths about SEO and why they should be dispelled.
You’ve heard and read the term before – White Hat SEO. Sounds nice and all, but what in the world does it mean and why does it matter anyway?
So, What Does White Hat SEO Really Mean?
If you’re thinking about implementing a search engine optimization (SEO) strategy, you’ve probably asked yourself the big SEO question already – to do it yourself or to hire a pro?