It’s easy to be overwhelmed when looking at and comparing different ways to increase traffic to your website.  You probably know the common list of questions:

  • Will this strategy actually work?
  • Will the results outpace the costs involved?
  • Can I trust the offer?

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Would you be surprised to know that according to recent industry reports, Google searches account for nearly 70% of all searches on the web and the percentage is still growing?  It’s true – Google is clearly the leader of the pack, only distantly trailed by Yahoo Search (about 20%), MSN Search (about 5%), and Ask (about 4%).  With market share changing regularly, here are the five reasons Google dominates the web search market:

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Google’s PageRank system has more or less dominated the conversations of webmasters and online marketers for many years.  Naturally, everyone seems to have a different opinion on how the PageRank process works and how much effect it has on a site’s popularity.  As controversial as it is in some circles, there is also some common ground on the system.

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