Trust. It’s what makes the world go ‘round. This is true in many instances for sure. And you definitely need to do everything you can to build trust with the visitors to your website.
After all, without a certain level of trust earned, do you really think they’re going to make a purchase or take the next action? Not likely.
Planning a website can be an extensive process… that’s for sure! But the good news is that every step of planning and research that takes place ahead of time in an organized fashion prevents a problem from arising down the road. Better websites start with better planning.
What do you know about conversion? Have you had significant experience with direct marketing or online marketing? Are you self-taught, or perhaps taught by following the example of an expert sales guru?
There are a lot of different schools of thought out there when it comes to conversion. And it would be unfair and inaccurate to say that we’re experts at all of them. But when push comes to shove, there’s one conversion technique that we know for a fact works at least as well as any of the others (and probably even better). What is this conversion strategy?
Images and conversion rates correlate in quite an interesting way. In fact, they actually correspond to each other in multiple different ways — some positive and some negative. What matters most though is first recognizing that the images you use can have significant impact on your website’s conversion rate, and only then working to maximize the positive effects and minimize the negative.
The whole concept might be a big secretive, but it’s really nothing new. In fact, marketers have been successfully using color choices to influence their recipients for at least a hundred years or more. The use of colors to impact a potential buyer’s decision is practically a science.
In your quest for natural traffic, you should be thinking about using the Google and Yahoo sitemaps program to make your site more accessible. Now, I know there is some concern over the newest updates from Google, which we’ve already covered in this blog. However, in the long run, the sitemaps protocol really is for the best, and to ignore it is to leave valuable traffic behind.
Essentially, the sitemaps program is designed to make it easier for the bots to index the content on your site. If you are already working on getting good organic traffic, as you should be, then this is another tool for your arsenal. The sitemaps are fairly straightforward to put together (and an essential part of our SEO strategy), plus they offer a number of tangible benefits to you.
When you’re designing a website, it’s easy to may concentrate on the graphics and other visual attributes of your site. While these aspects are important, you really do need to consider the overall web design when creating your site.
The number one factor that can make or break your site is to keep people coming back again and again. Research shows that most people who visit a website don’t make a purchase on the first several visits. This means you’ll need to have a great website in order to make people want to return.
Analyzing just how much influence web site design really has when it comes to attracting and keeping good visitors isn’t always easy. Design elements are more important to some kinds of sites than others, and they do have a major influence when it comes to SEO too. And as much as it might seem completely backwards, sometimes what might be considered to be “bad design” can be just the medicine a web site needs.
When it comes to developing and marketing a successful web asset, one of the most difficult aspects is identifying the link ability of the site. Business owners want to know if the site will make them money. Will the investment result in expanded business and higher ROI? Link Ability is one of the most important elements that will determine a website’s opportunity for success, one of the most difficult to assess, and almost always the last thing considered by web developers. When we make changes to an existing site, or are retained to redesign a website, you can bet Link Ability was the core cause of the revisions.
Building a solid web presence and setting it up for the very best possible search rankings takes a ton of hard work! Think about it… There’s the design, the coding, developing and organizing lots of quality content, along with a whole bunch of other imperative steps that must be correctly handled to make the web presence rank as highly as possible in the search engines.