You’ll find hundreds—actually thousands and thousands—of posts and articles out there sharing tips and advice when it comes to adding this widget or that plugin to your website. Pop in this banner or that piece of code for a great website. Thing is, following a piece-by-piece strategy like this is doing to have some...
Trust. It’s what makes the world go ‘round. This is true in many instances for sure. And you definitely need to do everything you can to build trust with the visitors to your website. After all, without a certain level of trust earned, do you really think they’re going to make a purchase or...
Planning a website can be an extensive process… that’s for sure! But the good news is that every step of planning and research that takes place ahead of time in an organized fashion prevents a problem from arising down the road. Better websites start with better planning.
What do you know about conversion? Have you had significant experience with direct marketing or online marketing? Are you self-taught, or perhaps taught by following the example of an expert sales guru? There are a lot of different schools of thought out there when it comes to conversion. And it would be unfair and...
Images and conversion rates correlate in quite an interesting way. In fact, they actually correspond to each other in multiple different ways — some positive and some negative. What matters most though is first recognizing that the images you use can have significant impact on your website’s conversion rate, and only then working to...
The whole concept might be a big secretive, but it’s really nothing new. In fact, marketers have been successfully using color choices to influence their recipients for at least a hundred years or more. The use of colors to impact a potential buyer’s decision is practically a science.
In your quest for natural traffic, you should be thinking about using the Google and Yahoo sitemaps program to make your site more accessible. Now, I know there is some concern over the newest updates from Google, which we’ve already covered in this blog. However, in the long run, the sitemaps protocol really is...
When you’re designing a website, it’s easy to may concentrate on the graphics and other visual attributes of your site. While these aspects are important, you really do need to consider the overall web design when creating your site. The number one factor that can make or break your site is to keep people...
Analyzing just how much influence web site design really has when it comes to attracting and keeping good visitors isn’t always easy. Design elements are more important to some kinds of sites than others, and they do have a major influence when it comes to SEO too. And as much as it might seem...
When it comes to developing and marketing a successful web asset, one of the most difficult aspects is identifying the “Link Ability” of the site. Business owners want to know if the site will make them money. Will the investment result in expanded business and higher ROI? Link Ability is one of the most...
