Still using Internet Explorer for your web browser? Nothing wrong with that if it happens to be your web browser of choice — but with all of the options out there these days, there really is a choice to make. It’s not a monopoly any longer.
It’s easy for web developers to assume that most, if not all, viewers of a website will have a decent-sized, modern high screen resolution. But then again, you know what they say about assuming.
A timeless concept within the form of art known as sales, a call to action is vital. And in fact, while it’s easy to work ourselves right around the known and proven traditional tactics of selling when creating a website, for most, this is exactly what a website is supposed to do — sell a product or service to the visitors. On the web, the call to action is vital.
Are you ready to learn more? Keep reading…
Writing for the web and writing for print are two totally different monsters. And by saying "monsters," it’s safe to admit that many folks are practically scared to death about actually trying to sit down and write something. Unlike the fear of public speaking, most of the fear of writing comes from lack of understanding the objective — but more on that later.
It’s been argued extensively that your web pages’ headlines are simply the most important component of the page. In many instances, this assertion is absolutely correct… and even when it’s not do or die, it’s still notably important. Here are the basics of writing effective headlines in five simple steps.
Despite all of the SEO services that exist these days—many of them mediocre at best, business websites are still making some major blunders. While this is by no means an exhaustive list of some of the missed opportunities out there, these are some of the big ones that are constantly being seen over and over again.
Just wanted to publish a small note addressing the Google update to sitemaps. If you’ve seen a shift in the search rankings and more specifically, the rankings of your site, it’s to be expected. I have compared the data ever since google noted in the old sitemaps that they were changing over to a new system.
If you happen to be like most web property owners or developers, you probably totally understand how difficult it really can be to attract significant levels of targeted traffic to your website. This traffic—or actually, the traffic’s visitors themselves—are the lifeblood of a successful web presence. After all, without traffic and visitors, a website is a lot like some long-forgotten about book that’s fallen behind the shelf in a huge library…it’s basically not even known to exist.
Now that’s a bit harsh, don’t you think? However, as harsh as it can be, the cold hard truth of the matter is that it’s still true.
The moral of the story is simple. Attracting traffic one way or another is what almost every website owner works so diligently at doing because we all know exactly how important visitors are to having a site that’s meaningful and successful.
But wait…There’s more to the story! Read the rest of this entry »
What really makes a website good? If you were to take poll among a handful of friends that happen to be mostly average when it comes to using the web, the chances are really likely that the answers would vary substantially from asking a different group made up of technology proficient experts. But here’s the kicker…
Both groups are probably right and wrong at the same time.
How can this be so? Well the truth is that defining what makes a website really good is largely an objective preference among a site’s users—inclusive of factors such as what graphic design scheme has been used, what information is presented, where the navigation is located, how easy it is to use, and so on. Some business categories are practically expected to deliver a certain type or “look” when it comes to their sites, while other organizations have much more freedom to explore and push the boundaries with their websites. Read the rest of this entry »
Is your site valuable to its visitors? While nailing down a website’s value is sort of an elusive thing, here are seven remarkably simple ways to put your site’s value to the test…
One – Ask Yourself If Your Site Presells. Instead of just coming out and asking for the sale, one of the best ways to test a website’s value to its visitors is to analyze what information is given to the visitor upfront at no cost or with no further request. Giving visitors answers to their questions before expecting further action from them builds trust. That’s what preselling is all about!