Backlinks are an essential part of SEO (search engine optimization).  Simply put, backlinks are the links that are used to reach your website from other sites online.  Backlinks are also often referred to as in-links or incoming links.

Just as you may have links on your site to other sites, backlinks are the ways that your site can be found throughout the internet.  Aside from search engines, backlinks are a very important part of your marketing program on their very own.

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Google’s PageRank system has more or less dominated the conversations of webmasters and online marketers for many years.  Naturally, everyone seems to have a different opinion on how the PageRank process works and how much effect it has on a site’s popularity.  As controversial as it is in some circles, there is also some common ground on the system.

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