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	<title>George Chaney - Official SEO Blog &#187; Backlinks</title>
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	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>What Are Backlinks And Why Are They So Important?</title>
		<link>http://www.seokingblog.com/2009/06/25/what-are-backlinks-and-why-are-they-so-important/</link>
		<comments>http://www.seokingblog.com/2009/06/25/what-are-backlinks-and-why-are-they-so-important/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:31:40 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[incoming links]]></category>
		<category><![CDATA[link popularity]]></category>
		<category><![CDATA[reciprocal links]]></category>

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		<description><![CDATA[Backlinks are an essential part of SEO (search engine optimization).  Simply put, backlinks are the links that are used to reach your website from other sites online.  Backlinks are also often referred to as in-links or incoming links. Just as you may have links on your site to other sites, backlinks are the ways that your site can be found throughout the internet.  Aside from search engines, backlinks are a very important part of your marketing program on their very own. But the real magic takes place when search engines find your backlinks. Backlinks are probably most important to your website because they help to indicate how popular your site is—and this in turn may help with your search engine rankings dramatically. Of course, the search engine rating process is complex and uses many variables to help determine your ranking.  Some search engines use the number of backlinks in the rating process.  The more backlinks you have, the better the ranking will likely be.  While ranking is not based on this alone, it is a major factor in most of the popular search engines.  Backlinks are also an important part of any online marketing program for the exposure they provide.  [...]]]></description>
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		<title>The Scoop On Google’s PageRank Indicator</title>
		<link>http://www.seokingblog.com/2009/01/26/the-scoop-on-google%e2%80%99s-pagerank-indicator/</link>
		<comments>http://www.seokingblog.com/2009/01/26/the-scoop-on-google%e2%80%99s-pagerank-indicator/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 16:29:53 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Google Page Rank]]></category>
		<category><![CDATA[PageRank]]></category>

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		<description><![CDATA[Google’s PageRank system has more or less dominated the conversations of webmasters and online marketers for many years.  Naturally, everyone seems to have a different opinion on how the PageRank process works and how much effect it has on a site’s popularity.  As controversial as it is in some circles, there is also some common ground on the system. A Look Back At PageRank And Backlinks   Just a few years ago, having high PageRank was extremely important.  It meant that a website was popular, thanks in part to incoming links (commonly referred to as backlinks) and a variety of other algorithm calculations and probabilities.  The thing is, webmasters and online marketers became so obsessed with building their PageRank, that they began to resort to unnatural and unethical means to trick their way to a higher score.  Because the trickery more or less defeated the purpose of the PageRank score, the model quickly adapted. Actual PageRank Versus PageRank Displayed   While the precise details are proprietary information, Google’s internal PageRank system is now reputed to be completely separate from the displayed indicator available as part of the Google Toolbar or via other browser plug-ins and add-ons.  This means that Google [...]]]></description>
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