Now that’s a bit harsh, don’t you think?  However, as harsh as it can be, the cold hard truth of the matter is that it’s still true.

The moral of the story is simple.  Attracting traffic one way or another is what almost every website owner works so diligently at doing because we all know exactly how important visitors are to having a site that’s meaningful and successful.

But wait…There’s more to the story!

Indeed there is.  So as a website owner or developer, you work really hard at getting the ever-important visitor to pay a visit to your site.  In fact, if you are like most of us, sometimes we work towards this goal with so much ambition that we totally forget the whole purpose of attracting visitors in the first place.  That purpose is to either put your unique information or story in the hands of your visitors or to drive leads and sales of your product or service.

Once you have targeted traffic practically beating down the door to your website (in a figurative way, of course), the next logical thing to do is to ensure that all of your hard work is not wasted.  Turn your visitors into opportunity!

• Be friendly and conversational with your visitors.
• Give visitors a taste or sample of your product.
• Share relevant and practical niche information with them.
• Find out how you can help them learn more.
• Suggest that they sign up for your very informative newsletter.
• Encourage them to follow and participate in your ongoing blog conversation.
• Offer them solutions based on a problem they’re clearly eager to solve.
• Recommend products or services that fit the situation.
• Make sure visitors are able to figure out exactly how they can contact you without having to dig for the details.
• And by all means—ask your visitors for the sale with an appropriate call to action!

While it’s not always about converting a website visitor to opportunity in one swift visit, it is about making absolutely sure that once you’ve attracted the visitor to your site through all of that hard work, you don’t become forgettable or become that book that’s disappeared forever into the dust behind the bookshelf.

Create a site that earns the trust of your visitors and guides them kindly through the conversion funnel.  Don’t push.  Don’t prod.  But do work hard to create a site and a process that your visitors will not forget.

Until Next Time.
George Chaney
President/CEO
SEO King, Inc.