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	<title>George Chaney - Official SEO Blog &#187; convert</title>
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	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>How To Double Conversions By Understanding What Visitors Want</title>
		<link>http://www.seokingblog.com/2009/07/05/how-to-double-conversions-by-understanding-what-visitors-want/</link>
		<comments>http://www.seokingblog.com/2009/07/05/how-to-double-conversions-by-understanding-what-visitors-want/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 19:53:10 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[convert]]></category>
		<category><![CDATA[increasing conversions]]></category>

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		<description><![CDATA[We’re all familiar with the story of the young man who asks a multi-millionaire how to be successful.  “Find out what the people want,” he says.  “Then give it to them.”  As if it was just that easy! Wait, this is the internet&#8230;maybe it actually is that easy. The trouble is that many people aren’t paying attention.  Good people, too—people who ought to know better.  The result is websites that don’t convert well.  Yet, you can likely double or even triple your conversions by simply understanding what visitors want from you and handing it over. Do Your Homework The first step to understanding what your visitors want is to understand where they are coming from when they find you.  You need to know what links, keywords, or campaigns are bringing them in to your site.  This gives you a strong picture of what they are expecting to find.  Live up to their expectations by showing them exactly what they came hunting for and you’ll be well down the path to higher conversion rates. Create A Conversation Another way to understand what your visitors want is to create a conversation with them.  Don’t immediately panic there—this isn’t difficult.  Most people are [...]]]></description>
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