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	<title>George Chaney - Official SEO Blog &#187; customers</title>
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	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>Call To Action: It&#8217;s Essential and Here&#8217;s Why!</title>
		<link>http://www.seokingblog.com/2011/05/27/call-to-action-it%e2%80%99s-essential-and-here%e2%80%99s-why%e2%80%a6/</link>
		<comments>http://www.seokingblog.com/2011/05/27/call-to-action-it%e2%80%99s-essential-and-here%e2%80%99s-why%e2%80%a6/#comments</comments>
		<pubDate>Fri, 27 May 2011 18:23:24 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[sales]]></category>

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		<description><![CDATA[What is your call to action?  Creating website content without a call to action is like opening a retail store without any employees.  Customers come in, but you have no way of helping them find what they’re after and no way to guide them to the checkout counter.  A call to action is essential on the web…whether for sales oriented copy or any other web content as well. What is a call to action? Well, it can be many different things and take many different forms.  But essentially, all calls to action boil down to the same thing—asking the visitor to take a next action.  It could be outright asking for the sale&#8230;for example, “Click here to buy this product now.”  That’s a fairly obvious call to action, but a very common and important one at that. Another call to action might come in the form of getting your visitors to fill out a form to provide more information.  For example, “Enter your email address here to receive our very best deals of the week.”  Or maybe the info capture instead offers to sign them up to receive complete additional information by providing their basic contact info (this is sometimes [...]]]></description>
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		<title>5 Huge Mistakes 80% Of Business Websites Make</title>
		<link>http://www.seokingblog.com/2009/07/14/5-huge-mistakes-80-of-business-websites-make/</link>
		<comments>http://www.seokingblog.com/2009/07/14/5-huge-mistakes-80-of-business-websites-make/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 20:04:04 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Website Hosting]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web hosting]]></category>

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		<description><![CDATA[Despite all of the SEO services that exist these days—many of them mediocre at best, business websites are still making some major blunders.  While this is by no means an exhaustive list of some of the missed opportunities out there, these are some of the big ones that are constantly being seen over and over again. One &#8211; Building a Website With No Purpose Yay, you’re on the web.  Why?  If the answer is something along the lines of “all the other kids are doing it,” you’re not there for the right reason.  You want your business website to do something for your business, not just sit there and be pretty.  Be intentional with your web presence. Two &#8211; Not Regularly Updating The Site I know, I know.  You made the website already, what more could the world possibly want?  Yes, you moved buildings so the address is wrong and the phone number doesn’t work.   Okay, and that link over there misdirects&#8230;and that link is flat out broken.  But the website is up, and that’s all that really matters.  Sound troubling?  It is, but by keeping things tidy and up to date on an ongoing basis, there’s just much less [...]]]></description>
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