We know that you want to be the best at what you do (or it’s likely you wouldn’t be coming here for tips). Yet you have to ask yourself how far you are willing to go to get traffic to your website. Are you willing to bend the truth a little? How about a lot?
Honesty is a big issue on the web. You also hear it talked about as integrity, transparency, or trustworthiness, yet it all boils down to the same thing—millions of web browsers are out there looking for something real, and they’re having a really hard time finding it.
