You’ve heard the term SEO—search engine optimization—but what in the world does it really mean, anyway? And how is it different than internet marketing?

Well, it’s actually simple…SEO is the use of techniques that help to optimize the results of searches done online. SEO is just one way of doing internet marketing. The term internet marketing encompasses SEO and many more marketing techniques. While SEO is extremely important, it isn’t the entire story when it comes to getting your website noticed.

Read the rest of this entry »

What is social media marketing? Social media marketing is a relatively new way of online marketing—one that many people may be wary of. Social media marketing uses social networking to distribute information.

The main thing here is that social network sites have user-provided content as opposed to website owner content. The most popular of these social networking sites include YouTube, Facebook, and LinkedIn. And of course, Twitter is also considered a type of social media network.

Read the rest of this entry »

I want to start this post by saying I am very pleased with the direction our small firm has been moving this year. Profitability is up with 2008 Revenues on pace to grow 100% above fiscal year ‘07 with the possibility of hitting 150% growth for the fiscal year. We’ve got great clients and new business relationships have resulted in expanded personnel with the addition of 2 new positions being created. All is right with the world even in this economic environment.

We are moving forward with a re-development of the corporate website (seoking.com) and are approximately half way through the redesign process. We’re adding 30 plus pages of new content, a client education section, a planned directory resource section, we’ve got ten new tools with plans for 10 additional tools and so much more planned for our site expansion. All of the changes going on are very exciting for all of us here in the SEO King, Inc. family.

Read the rest of this entry »