Well, it’s actually simple…SEO is the use of techniques that help to optimize the results of searches done online. SEO is just one way of doing internet marketing. The term internet marketing encompasses SEO and many more marketing techniques. While SEO is extremely important, it isn’t the entire story when it comes to getting your website noticed.

If you have an online business, it’s important to create a marketing plan. Many people think they need a large budget to make a marketing plan, but that isn’t always true. Many internet marketing strategies are affordable and easy to do.

Website marketing is the best way to bring traffic to your site and to generate sales. At its most basic definition, SEO consists of using keywords and tags to help search engines rank your site high in results. Internet marketing uses SEO strategies to bring traffic to your website.

Know Your Customer

When you want to start an Internet marketing campaign, you need to first have a good understanding of who your customer is. This will help determine the best places to put ads and how to create marketing materials that appeal to your particular market.

The better you can find your niche market, the better the marketing efforts will pay off. Once you know your customer, you can use good ad placement to attract interest.

Pay Per Click

PPC is a type of online advertising that is useful for generating traffic to your site. With PPC, you place ads that appear on various sites online. Whenever someone clicks your ad, they are taken directly to your website.

You pay only for the amount of times people clicked on your ads each month. You can get reports that will be helpful in determining which of your PPC campaigns is working the best for you. PPC is a quick and inexpensive way to create interest in a site.

Article Submission

Another time-tested way to promote websites is to submit articles online. There are various article submission sites (such as EzineArticles.com and ArticleDashboard.com, just to name a few).

The key here is to make sure that your articles are interesting and informative. They typically need to be between 400 and 500 words in length; and while they can’t contain blatant advertising, they can contain a link to your site along with a site mention in the final paragraph.

Free Giveaways

You can use free giveaways to help attract interest in your site. Free giveaways may consist of e-books, reports, manuals, newsletters, and products or services. Offer giveaways or discounts to people in exchange for their email address.

Signing up on your site gives you a perfect base for future marketing mailings. Send emails regularly to help generate renewed interest in your site.

It Pays To Use A Professional

If all of this is foreign to you don’t despair—that’s why the pros are here!

Until Next Time…
George Chaney
President
SEO King, Inc.

The main thing here is that social network sites have user-provided content as opposed to website owner content. The most popular of these social networking sites include YouTube, Facebook, and LinkedIn. And of course, Twitter is also considered a type of social media network.

Here’s how social media marketing works…

Social media sites are a hot way for people to spread information quickly. Users post their own content and pass it along to other users. Because of this, social media marketing has the potential to reach thousands of people very quickly.

The idea behind social media marketing is to get people talking about your product or website. This leads to the distribution of information about your site without the need for you to do anything further.

What are the popular types of social marketing media?

Some of the most popular types of social media marketing include videos, photos, blogs and podcasts. These are created and posted to the various social networking sites where people will find them. Included in each of the initial postings should be a link back to your site. This will allow people who are interested to directly visit your site.

What about submitting content to social media sites?

There are some special links used to help you submit your content on social sites. Some of the most popular links include DeLicio.us, Reddit and Digg. These help you save and submit pages to social media networks.

People view your posts, and most importantly, can also easily pass the information along to others. This is the basic concept of social media marketing. The term “viral” has been coined and is used when a particular social content has a large following.

What to submit?

People use the internet as a way to find useful information—therefore, the best use of social media marketing is by posting blogs, articles, or videos that are instructional in nature. Choose something that relates to your product or service and create a short item about one aspect of interest to many people. When placing your post, be sure to include a link to your website where people can find more information and hopefully create prospects or conversions.

The bottom line on social media marketing:

The main thing to remember about social media marketing is that you shouldn’t rely on it as your main form of marketing. However, there is a place for it in your marketing plan, so be sure to include it.

If you need help with providing content for sites, always enlist a professional who can affordably provide high quality content that will help your Internet marketing efforts…SEO King, Inc. is ready to help!

Until Next Time…
George Chaney
President
SEO King, Inc.

We are moving forward with a re-development of the corporate website (seoking.com) and are approximately half way through the redesign process. We’re adding 30 plus pages of new content, a client education section, a planned directory resource section, we’ve got ten new tools with plans for 10 additional tools and so much more planned for our site expansion. All of the changes going on are very exciting for all of us here in the SEO King, Inc. family.

Beyond the re-design of our company website, we will actually be deploying current site based SEO techniques. Many visitors don’t realize the present site was put into place over a period of 30 to 45 days in ‘05 with no real SEO strategy. The content itself was written on the fly and never actually copy edited, much less properly SEO’d.

From conception, SEO King, Inc. has had clients to work with and a constant influx of referral business. Needless to say, getting new clients and company growth has not always been a huge priority for our small firm. The fact remains, working with existing clients has always kept us so busy we couldn’t get to our own company site and even now, we have to force it into our schedules at the cost of turning down large projects.

As the father of a high school student who’s ready to work, I offered my daughter an opportunity to work part time providing organic Internet marketing services for the SEO King, Inc. corporate website.  Something, again, we have not had time to do, nor actively done since October of 07 – and ’07 was for 30 days. So, through the summer, my 15 year old was trained by one of our organic Internet Marketing Specialists (David) and has focused on marketing our company website for organic search positions.

Since she started, she has pushed our site up for “Internet Marketing” in google, among other choice terms, and picked up some fat juicy links. At last check, we were hovering between page 2 and 3 for “Internet Marketing”. The fact is, she’s 15 and kicking the butt of a lot of self-professed “internet marketing guru’s”. 

I believe I will write a book teaching organic Internet marketing and call it “Internet Marketing Done Right – So Easy a 15 Year Old Can Do It”. A bit wordy, but true….

Unfortunately, the summer is coming to a close and she only has another 80 hours she can work until she has to go back to focusing on what’s really important, and that’s her education. Oh how I would love to have her plug away and push us up to #1 for “Internet Marketing” in organic search just for the sake of pointing to how old she is, how much experience she has (uh - 10 weeks) and how she kicked some butt. Alas, it’s just not meant to be…lol

Regardless, we’ll be continuing with an aggressive organic Internet marketing campaign for our core company site. Our competitors should be worried…. Frankly, if we had a DMOZ.org listing, we’d be kicking the butt of even more of our competitors. Unfortunately, a competitor most probably is the editor of the SEO category for DMOZ, and who wants to list a competitor’s site when they know they’ll get their butt handed to them in organic search as result of giving that coveted trusted listing.  A bloody shame to think politics might play such a role in DMOZ.

That’s OK. The good news is, not having a DMOZ listing for a website does not automatically mean you have no chance to rank #1 Google, even for competitive terms. It does mean you have to work harder and smarter.

We will continue to take a “Client First” approach to doing business, and simply limit the number of new clients to allow for the type of organic search growth necessary to develop relationship and an even larger 2009-growth rate. So I invite you to monitor our progress in search engine rankings over the next 10 months. We’re going to schedule our marketing along with client marketing. Together, you’ll be surprised what doing it right can accomplish on a national campaign level.

As I like to say, good things follow those who do good things.

Do check back as we will be launching a new site very, very soon. I promise it will get done.  Until then, follow along.