Local search has been around now for several years.  At first, it wasn’t taken all that seriously—the thought patterns of many people out there were something along the lines of, “I’m trying to take my business worldwide on the internet, why should I waste my time with local?”

Attitudes have changed.

Let’s get straight to the point:  Local is the future of the web and you’d be downright foolish not to join in.  Why?

Read the rest of this entry »

When it comes to targeting traffic, which strategy is better—keeping it local or going global?  For every business or organization on the web, the ideal targeting is going to be different from even the closest competitors.  The most effective way to obtain results is to combine local and global for a balanced, even-keel approach.

Now, Let’s Examine A Few Key Points For Each Tactic…

Read the rest of this entry »