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	<title>George Chaney - Official SEO Blog &#187; market testing</title>
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	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>Boost Bottom Line With A Basic PPC Campaign</title>
		<link>http://www.seokingblog.com/2009/02/15/boost-bottom-line-with-a-basic-ppc-campaign/</link>
		<comments>http://www.seokingblog.com/2009/02/15/boost-bottom-line-with-a-basic-ppc-campaign/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 20:27:56 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[buy advertising online]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[what is PPC]]></category>

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		<description><![CDATA[Pay Per Click (PPC) advertising is an incredibly popular way of attracting visitors to websites and blogs.  But all too often, people assume that SEO (search engine optimization) and PPC should not be used together… when in fact, they can work really well together. Wait, What Exactly Is PPC Anyway?   Well first, for those not familiar with how PPC works, let’s take a really quick look.  In a nutshell, it’s basically when you buy advertising that’s targeted to a certain search term that you specify.  When a potential visitor searches for that term, your ad listing will appear alongside the search engine’s regular results or context-appropriate material on other network affiliated sites.  You only pay a pre-specified amount if a visitor actually clicks on your ad to visit your site. Isn’t The Goal Of SEO To Eliminate The Need For PPC?   Well, the answer is yes, and no.  Good expert SEO can and does frequently provide all of the desired traffic to a website.  But there are still times when having a well-optimized PPC campaign can seriously help traffic and sales in a big way: Getting Started – Even the best SEO doesn’t become effective immediately.  Building a [...]]]></description>
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