What really makes a website good?  If you were to take poll among a handful of friends that happen to be mostly average when it comes to using the web, the chances are really likely that the answers would vary substantially from asking a different group made up of technology proficient experts.  But here’s the kicker…

Both groups are probably right and wrong at the same time.

How can this be so?  Well the truth is that defining what makes a website really good is largely an objective preference among a site’s users—inclusive of factors such as what graphic design scheme has been used, what information is presented, where the navigation is located, how easy it is to use, and so on.  Some business categories are practically expected to deliver a certain type or “look” when it comes to their sites, while other organizations have much more freedom to explore and push the boundaries with their websites. Read the rest of this entry »