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	<title>George Chaney - Official SEO Blog &#187; quality content</title>
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		<title>Secret to Better Conversions:  Content Quality Matters</title>
		<link>http://www.seokingblog.com/2009/02/05/secret-to-better-conversions-content-quality-matters/</link>
		<comments>http://www.seokingblog.com/2009/02/05/secret-to-better-conversions-content-quality-matters/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 19:18:19 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[eCommerce conversions]]></category>
		<category><![CDATA[improve online sales]]></category>
		<category><![CDATA[improve sales]]></category>
		<category><![CDATA[product descriptions]]></category>
		<category><![CDATA[quality content]]></category>
		<category><![CDATA[sales conversions]]></category>

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		<description><![CDATA[Want to convert your website into a mean, lean, converting machine?  It’s easy to be distracted by the philosophy of relentlessly promoting products just based on the fact that they fit.  But the true secret to better conversions isn’t just offering products on their own merits alone – instead, it’s providing and publishing quality content.  Here’s why… Search Engines Prefer Quality Content – First of all, quality written content is more apt to fit in with a search engine optimization (SEO) strategy than, let’s say, just an ecommerce type site full of products alone.  Also, the major search engines have strict duplicate content penalties built into their algorithms, making it somewhat difficult to compete with similar sites when just listing products for sale with the standard descriptions alone. Visitors Are Looking For Information – Visitors to your site might not actually be in the market or mindset to purchase the products or services you’re offering.  In fact, quite the opposite holds true – the chances are much more likely that visitors find and click through to your site because of the content it offers.  Unless the customer is searching by a specific product name, they’re probably looking for more information [...]]]></description>
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