Begin With The End In Mind

Be clear about your goals.  At the end of the day, what are you trying to accomplish?  Do you want to increase the amount of traffic to your site?  Are you looking to increase conversions on a specific product offering?  Do you just want greater brand recognition?

I see too many search engine marketing plans fail because they don’t start with clear objectives.  You can waste a lot of your personal time and resources doing the wrong thing, or even just trying to do everything.  Focus on what you want to do and then plot the shortest path to get it done.  This will help you stay on task with your plan, and keep you from being tempted to buy a ton of unnecessary ads and gizmos.

Research

Research is not the most glamorous part of the web game, but if you leave this out, your plan is sunk before you’ve ever started.  Once you’ve set your end goal, you need to define your target market and then research the living daylight out of them.  Where on the web is your next customer, and how can you get them to you?

You will want to know the basic demographic data of your desired customer, as well as what makes them tick online.  What kinds of ads do they click, what makes them convert, what links do they collect, and what are they already buying now?  This kind of information will guide you in creating your copy, your feature pieces, and your partnerships.

Focus On Earning Natural Traffic

As you lay out each element of your plan, don’t fall for any gimmicks that aren’t based on sound organic traffic development principles.  This is especially true if you are outsourcing the execution of your search engine marketing plan.  You win by building trusted relationships based on quality content and solutions—not link spam and black-hat work.

Keep It Alive

Search engine marketing plans should never be considered done deals.  Since the way rankings are tabulated continues to change and evolve, your marketing plan should also include plans for keeping current with the latest changes.  As many have learned with the ongoing Google algorithm updates, it is prudent to stay aware and keep on your toes.  Of course, that’s also why it’s worth hiring the experts to do this for you—to save your own organization the time, hassle, and effort.

Even a simple maintenance plan for continually testing your marketing elements will put you a cut above the crowd.  Whether it’s weekly, monthly, or quarterly—remember to pull your plan back off the shelf to keep your rankings and traffic levels high.

Until Next Time…
George Chaney
President
SEO King, Inc.

FOR IMMEDIATE RELEASE      

Internet Marketing Firm SEO King Becomes Miva Merchant
Distribution Partner and Commences SEO Module Development

Plant City Internet Marketing Firm to Develop Proprietary
Search Engine Marketing Module for Miva Merchant E-Commerce Platform

October 18, 2007 – Plant City, FL – The U.S. Census Bureau has been publishing quarterly statistics on e-commerce retail sales in the United States since late 1999.  Correcting for inflation, Economist Aaron Schiff estimates that U.S e-commerce retail sales were just under 120 billion. According to Schiff’s figures, e-commerce has grown at 18.3 percent per year over the last two years, but it still only accounts for 3% of total retail sales in the United States.

“The Internet is a stand-alone global market selling goods and services, through Business-to-Business and Business-to-Consumer, to the sum of trillions of dollars annually,” stated Search Engine Optimization expert, George Chaney.  “One look at reported sales by Internet-based companies, can give a glimmer of how big e-commerce will become.”

“Global commerce from the Internet generates revenue larger than any country or economist can presently fully quantify,” stated Chaney.  “Part of our objective here at SEO King is to educate our clients on the opportunities the Internet represents for their business.  The numbers really only tell a tiny part of the story.” 

According to Pew Internet, 87% of Generation Y, the 78 million strong demographic that includes people born between 1977 and the mid 1990s, use the Internet extensively to find and buy goods and services. As they grow older, that trend isn’t likely to change.

“The winners in the Internet game aren’t always the largest or most well funded,“ insisted Chaney. “Even small companies willing to do the work and invest the effort can garner top ranking in the search engines for competitive search terms and make a respectable return on investment.”

“As experts in the SEO industry, we have worked hard to identify a platform that can help us, to help our clients achieve their business goals. We’re delighted to have just been selected by Miva Merchant as a distributor for the premier e-commerce solution for small and medium sized businesses,” said Chaney. 

“Miva Merchant 5.0 is something that we’re thrilled to be able to offer to our clients who want an easy to use, secure, cost effective e-commerce platform with the capability to grow as a client’s business does,” offered Chaney.

“Miva Merchant is excited about our partnership with SEO King. We consider SEO to be one of the pillars of successful e-commerce. We’re happy our customers will be able to achieve this with SEO King,” said Richard Wilson, Executive VP of Miva Merchant.

In addition to inking a deal to serve as a distributor for Miva Merchant, SEO King has started development on a proprietary module to help users of Miva Merchant ensure their online stores have the ability to rank well in the search engines. “With over 90% of web traffic arriving at online stores from search engines, appearing on the first page of the search engine results can be the difference between a flood and a trickle of e-commerce sales,” said Chaney.

SEO King, Inc. has begun the development of a new SEO module. Mr. Chaney anticipates that the finished module will be available for BETA in the second quarter of 2008 for all Miva Merchant 5.0 users. This module will help Miva Merchant clients ensure that their e-commerce store pages have the ability to incorporate all of the on-page elements necessary to ranking well in the search engines. 

Miva Merchant (http://mivamerchant.com/) is a leading supplier of e-commerce software and services to small and medium sized businesses with over 200,000 users of Miva Merchant worldwide. Miva Merchant provides online merchants, developers, designers and web hosts with the information and technology to be successful in today’s online selling environment.

SEO King is headquartered at 110 West Reynolds Street in Plant City and serves clients throughout the United States with web design, hosting, search engine optimization and search marketing services. For more information, call 813.567.1201 or visit http://www.seoking.com.

###