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	<title>George Chaney - Official SEO Blog &#187; structure</title>
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	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>Link Ability &#8211; The Life Blood of A Website</title>
		<link>http://www.seokingblog.com/2009/01/24/link-ability-the-life-blood-of-a-website/</link>
		<comments>http://www.seokingblog.com/2009/01/24/link-ability-the-life-blood-of-a-website/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 17:15:37 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[link ability]]></category>
		<category><![CDATA[linkability]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[what's in it for me]]></category>

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		<description><![CDATA[When it comes to developing and marketing a successful web asset, one of the most difficult aspects is identifying the &#8220;Link Ability&#8221; of the site. Business owners want to know if the site will make them money. Will the investment result in expanded business and higher ROI? Link Ability is one of the most important elements that will determine a website&#8217;s opportunity for success, one of the most difficult to assess, and almost always the last thing considered by web developers. When we make changes to an existing site, or are retained to redesign a website, you can bet Link Ability was the core cause of the revisions. Frankly, I&#8217;m not ashamed to admit that I don&#8217;t know everything. We can do all the competition comparison we want, we can try to identify what we believe works and what we believe doesn&#8217;t for a particular market, and we can even go so far as to do limited market testing, but in the end, the prospect/visitors will determine whether they like your presentation or they don&#8217;t. If you don&#8217;t do full blown market testing with focus groups, you&#8217;re just guessing with any web project based upon what has worked in the [...]]]></description>
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