Many small businesses aren’t doing a website because they don’t know what they’re doing.  Or, they’ve got a website, but don’t get what it’s for or why it has to be there.  Fortunately, there are some small businesses out there that do “Get It” when it comes to leveraging their websites to achieve greater success.

These businesses are reaping some real benefits from investing in their web presence.  So how can you tell if a small business “Gets It” or not?  The sign posts will be pretty clear to you when you stumble across someone who is doing things right.

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 If you’ve been in business awhile, chances are pretty substantial that you’ve heard a lot about the need for having a unique selling proposition, commonly referred to as a USP.  The term has been around for decades, and it’s all for a good reason of course.  In fact, having a crystal clear unique selling proposition is every bit as important online as it is offline.

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