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	<title>George Chaney - Official SEO Blog &#187; Website</title>
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	<link>http://www.seokingblog.com</link>
	<description>George Chaney is dedicated to helping the small business owner succeed in big business!</description>
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		<title>What Happens When Small Businesses Get It</title>
		<link>http://www.seokingblog.com/2009/07/17/what-happens-when-small-businesses-get-it/</link>
		<comments>http://www.seokingblog.com/2009/07/17/what-happens-when-small-businesses-get-it/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 16:04:46 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Starting A Business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web presence]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[Many small businesses aren’t doing a website because they don’t know what they’re doing.  Or, they’ve got a website, but don’t get what it’s for or why it has to be there.  Fortunately, there are some small businesses out there that do “Get It” when it comes to leveraging their websites to achieve greater success. These businesses are reaping some real benefits from investing in their web presence.  So how can you tell if a small business “Gets It” or not?  The sign posts will be pretty clear to you when you stumble across someone who is doing things right. The Website Has A Purpose When a small business really knows what they are doing with their website, it shows.  That thing is not just a pretty set of pages sitting out there on the web looking fancy for the masses.  Instead, it communicates a clear message about the business to incoming visitors. Some sites are informational, while others are geared toward sales.  Either way, the site will show that it was established with intention and not out of a reflexive “everybody’s doing it” action.  It was built with a clear end goal in mind, and works to achieve that [...]]]></description>
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		<title>Does Your Website Offer A Crystal Clear Unique Selling Proposition?</title>
		<link>http://www.seokingblog.com/2009/01/13/does-your-website-offer-a-crystal-clear-unique-selling-proposition/</link>
		<comments>http://www.seokingblog.com/2009/01/13/does-your-website-offer-a-crystal-clear-unique-selling-proposition/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 22:53:58 +0000</pubDate>
		<dc:creator>George Chaney</dc:creator>
				<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Define Business]]></category>
		<category><![CDATA[Focus Content]]></category>
		<category><![CDATA[Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[If you’ve been in business awhile, chances are pretty substantial that you’ve heard a lot about the need for having a unique selling proposition, commonly referred to as a USP.  The term has been around for decades, and it’s all for a good reason of course.  In fact, having a crystal clear unique selling proposition is every bit as important online as it is offline.]]></description>
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